//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Scherhorn, Gerhard"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Mode"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 12 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Mode
Consumer behaviour
503
Brand management
96
Markenführung
96
Brand image
74
Markenimage
74
Brand
55
Markenartikel
55
Beziehungsmarketing
45
Relationship marketing
45
Luxury goods
43
Luxusgüter
43
Emotion
39
Advertising effects
37
Werbewirkung
37
Theorie
36
Theory
36
Verbraucherverhalten
33
Social Web
31
Social web
31
Welt
27
World
27
Advertising
26
Werbung
26
Cultural identity
25
Kulturelle Identität
25
Online retailing
25
Online-Handel
25
Customer satisfaction
24
Kundenzufriedenheit
24
Internet marketing
23
Market research
23
Marketing management
23
Marketingmanagement
23
Marktforschung
23
Online-Marketing
23
Einzelhandel
22
Retail trade
22
Personality psychology
20
Persönlichkeitspsychologie
20
more ...
less ...
Online availability
All
Undetermined
185
Free
32
Type of publication
All
Article
400
Book / Working Paper
106
Type of publication (narrower categories)
All
Article in journal
341
Aufsatz in Zeitschrift
341
Aufsatz im Buch
63
Book section
63
Collection of articles of several authors
33
Sammelwerk
33
Aufsatzsammlung
12
Collection of articles written by one author
12
Graue Literatur
12
Non-commercial literature
12
Sammlung
12
Arbeitspapier
11
Working Paper
11
Reprint
9
Konferenzschrift
5
Hochschulschrift
4
Lehrbuch
4
Mehrbändiges Werk
4
Multi-volume publication
4
Textbook
4
Thesis
4
Bibliografie
2
Bibliografie enthalten
2
Bibliography included
2
Conference paper
2
Festschrift
2
Konferenzbeitrag
2
Case study
1
Fallstudie
1
Forschungsbericht
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
469
German
37
French
1
Author
All
Belk, Russell W.
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Scherhorn, Gerhard
Han, Heesup
115
Mattila, Anna S.
97
Grunert, Klaus G.
92
Lusk, Jayson L.
83
Huber, Frank
80
Gierl, Heribert
78
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
74
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
69
Khare, Arpita
69
Dwivedi, Yogesh Kumar
68
Bagozzi, Richard P.
67
Nayga, Rodolfo M.
66
Septianto, Felix
66
Ko, Eunju
63
Paul, Justin
63
Wansink, Brian
63
Agarwal, Sumit
62
Stavins, Joanna
61
Jang, Soocheong
57
Choi, Tsan-Ming
56
Janssen, Maarten C. W.
55
Verhoef, Peter C.
55
Chintagunta, Pradeep K.
53
Walsh, Gianfranco
53
Warlop, Luk
53
Thøgersen, John
51
Hollebeek, Linda D.
50
Krishna, Aradhna
50
Rajagopal
50
Rock, Bram de
49
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
2
American Marketing Association
1
Consumer Culture Theory Conference <12., 2017, Anaheim, Calif.>
1
Consumer Culture Theory Conference <13., 2018, Odense>
1
Expertenworkshop Wege zu Nachhaltigen Konsummustern <1997, Stuttgart>
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Summer Educators' Conference <1984, Chicago, Ill.>
1
Taylor and Francis
1
Universität St. Gallen / Forschungszentrum für Handelsmanagement
1
Universität St. Gallen / Institut für Marketing und Handel / Gottlieb Duttweiler Lehrstuhls für Internationales Handelsmanagement
1
Walter de Gruyter GmbH & Co. KG
1
William Davidson Institute <Ann Arbor, Mich.>
1
more ...
less ...
Published in...
All
Journal of business research : JBR
44
Journal of retailing and consumer services
20
Research in consumer behavior
18
Legends in consumer behavior
11
Journal of promotion management : JPM
10
Journal of fashion marketing and management
9
Marketing theory
9
Marketing intelligence & planning
8
The journal of brand management : an international journal
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of economic psychology : research in economic psychology and behavioral economics
7
Journal of international consumer marketing
7
Journal of marketing management : MM
7
Journal of promotion management : innovations in planning and applied research
7
Psychology & marketing
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of organizational behavior management
6
International journal of consumer studies
5
International marketing review
5
Journal of business ethics : JOBE
5
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
5
Journal of marketing communications
5
Arbeitspapier / Institut für Haushalts- und Konsumökonomik. Universität Hohenheim, Lehrstuhl für Konsumtheorie und Verbraucherpolitik
4
Consumer behavior analysis : (a) rational approach to consumer choice
4
Emerald insight
4
European journal of marketing : EJM
4
International journal of hospitality management
4
Journal of consumer behaviour : an international research review
4
Journal of electronic commerce research : JECR
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of retailing
4
Routledge companions in business, management and accounting
4
The journal of consumer marketing
4
Australasian marketing journal
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail & distribution management
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
The Routledge companion to identity and consumption
3
more ...
less ...
Source
All
ECONIS (ZBW)
EconStor
1
Showing
1
-
10
of
506
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
How young adult consumers evaluate diffusion brands : effects of
brand
loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
3
Young consumers' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
Saved in:
4
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
5
Luxury
fashion
branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
6
In-store experimental approach to pricing and consumer behavior
Valdimar Sigurdsson
;
Foxall, Gordon R.
;
Saevarsson, Hugi
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 185-197)
.
2013
Persistent link: https://www.econbiz.de/10009740372
Saved in:
7
Price discount strategies in times of increasing price transparency : how price consciousness and price comparison moderate the effect of discount strategy on store price image
Scheidegger, Gianluca
;
Linzmajer, Marc
;
Rudolph, Thomas
- In:
Die Unternehmung : Swiss journal of business research …
74
(
2020
)
4
,
pp. 384-402
Persistent link: https://www.econbiz.de/10012390050
Saved in:
8
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
9
Subskriptionen und Abomodelle für den Schweizer Handel
Rudolph, Thomas
;
Bischof, Severin Friedrich
;
Schürch, Sven
-
2019
Persistent link: https://www.econbiz.de/10012125252
Saved in:
10
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->