//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~person:"Thaichon, Park"
~source:"econis"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Markenführung"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 23 applied filters
Year of publication
From:
To:
Subject
All
Deutschland
Experiment
Konsumentenverhalten
Markenartikel
Markenführung
Marktforschung
Mode
Consumer behaviour
473
Brand management
104
Brand image
76
Markenimage
76
Beziehungsmarketing
61
Relationship marketing
61
Brand
57
Advertising effects
47
Werbewirkung
47
Luxury goods
45
Luxusgüter
45
Emotion
40
Einzelhandel
39
Retail trade
39
Advertising
37
Social Web
37
Social web
37
Online retailing
36
Online-Handel
36
Werbung
36
Customer satisfaction
32
Kundenzufriedenheit
32
Internet marketing
30
Online-Marketing
30
Cultural identity
24
Kulturelle Identität
24
Market research
22
Personality psychology
22
Persönlichkeitspsychologie
22
Dienstleistungsqualität
21
Service quality
21
Australia
19
Australien
19
Marketing management
19
Marketingmanagement
19
Globalisierung
18
more ...
less ...
Online availability
All
Undetermined
216
Free
22
Type of publication
All
Article
463
Book / Working Paper
17
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Aufsatzsammlung
Book section
Conference paper
Reprint
Article in journal
406
Aufsatz im Buch
64
Collection of articles of several authors
32
Sammelwerk
32
Collection of articles written by one author
12
Sammlung
12
Lehrbuch
6
Textbook
6
Graue Literatur
5
Hochschulschrift
5
Non-commercial literature
5
Thesis
5
Arbeitspapier
4
Konferenzbeitrag
4
Working Paper
4
Konferenzschrift
3
Mehrbändiges Werk
3
Multi-volume publication
3
Case study
2
Fallstudie
2
Bibliografie
1
Bibliografie enthalten
1
Bibliography included
1
more ...
less ...
Language
All
English
463
German
17
French
1
Author
All
Belk, Russell W.
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Thaichon, Park
Han, Heesup
115
Mattila, Anna S.
99
Gierl, Heribert
80
Lusk, Jayson L.
76
Khare, Arpita
71
Herrmann, Andreas
67
Dwivedi, Yogesh Kumar
65
Grewal, Dhruv
64
Nayga, Rodolfo M.
63
Ko, Eunju
62
Septianto, Felix
61
Paul, Justin
59
Jang, Soocheong
58
Bagozzi, Richard P.
57
Choi, Tsan-Ming
53
Hollebeek, Linda D.
51
Walsh, Gianfranco
50
Wiedmann, Klaus-Peter
50
Diamantopoulos, Adamantios
46
Kim, Jungkeun
46
Sharma, Piyush
46
Rajagopal
42
Bang, Nguyen
41
Bauer, Hans H.
41
Ko, Yong Jae
40
Vrontis, Demetris
40
Das, Gopal
39
Grunert, Klaus G.
39
Eisend, Martin
38
Esch, Franz-Rudolf
38
Kim, Seongseop
38
Melewar, T. C.
38
Rahman, Zillur
38
more ...
less ...
Published in...
All
Journal of business research : JBR
49
Journal of retailing and consumer services
35
Journal of promotion management : JPM
10
Marketing intelligence & planning
10
The international review of retail, distribution and consumer research
10
Journal of fashion marketing and management
9
Marketing theory
9
Psychology & marketing
9
The journal of brand management : an international journal
8
International journal of advertising : the quarterly review of marketing communications
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of economic psychology : research in economic psychology and behavioral economics
7
Journal of international consumer marketing
7
Journal of marketing management : MM
7
Journal of promotion management : innovations in planning and applied research
7
International journal of consumer studies
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of organizational behavior management
6
Research in consumer behavior
6
Asia Pacific journal of marketing and logistics
5
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
5
International journal of retail and distribution management
5
International marketing review
5
Journal of business ethics : JOBE
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing communications
5
Journal of retailing
5
Marketing : ZFP ; journal of research and management
5
Consumer behavior analysis : (a) rational approach to consumer choice
4
European journal of marketing : EJM
4
International journal of hospitality management
4
International journal of retail & distribution management
4
Journal of consumer behaviour
4
Journal of consumer behaviour : an international research review
4
Journal of electronic commerce research : JECR
4
The journal of consumer marketing
4
Australasian marketing journal
3
International journal of advertising : the review of marketing communications
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
480
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
How young adult consumers evaluate diffusion brands : effects of
brand
loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
3
Young consumers' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
Saved in:
4
Luxury
fashion
branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
5
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
6
In-store experimental approach to pricing and consumer behavior
Valdimar Sigurdsson
;
Foxall, Gordon R.
;
Saevarsson, Hugi
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 185-197)
.
2013
Persistent link: https://www.econbiz.de/10009740372
Saved in:
7
Price discount strategies in times of increasing price transparency : how price consciousness and price comparison moderate the effect of discount strategy on store price image
Scheidegger, Gianluca
;
Linzmajer, Marc
;
Rudolph, Thomas
- In:
Die Unternehmung : Swiss journal of business research …
74
(
2020
)
4
,
pp. 384-402
Persistent link: https://www.econbiz.de/10012390050
Saved in:
8
Brand
image inconsistencies of luxury
fashion
brands : a buyer-seller exchange situation model of Hugo Boss Australia
Matthiesen, Insa-Mascha
;
Phau, Ian
- In:
Journal of fashion marketing and management
14
(
2010
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10003985962
Saved in:
9
Consumer attitudes towards luxury
fashion
apparel made in sweatshops
Phau, Ian
;
Teah, Min
;
Chuah, Joe
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 169-187
Persistent link: https://www.econbiz.de/10011316418
Saved in:
10
Modes seductiveness : reconciling modesty and vanity by reverse assimilation and double resistance
Sobh, Rana
;
Belk, Russell W.
;
Gressel, Justin
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
5
,
pp. 357-367
Persistent link: https://www.econbiz.de/10009668438
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->