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~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Article in journal"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Collection of articles of several authors"
~type_genre:"Conference paper"
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Deutschland
Experiment
Konsumentenverhalten
Marketingmanagement
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Consumer behaviour
446
Brand management
96
Markenführung
96
Brand image
72
Markenimage
72
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55
Markenartikel
54
Beziehungsmarketing
53
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53
Advertising effects
40
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Online-Handel
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Kulturelle Identität
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1
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Belk, Russell W.
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Han, Heesup
115
Mattila, Anna S.
99
Gierl, Heribert
77
Lusk, Jayson L.
76
Khare, Arpita
69
Herrmann, Andreas
67
Dwivedi, Yogesh Kumar
64
Grewal, Dhruv
64
Nayga, Rodolfo M.
62
Septianto, Felix
60
Ko, Eunju
59
Bagozzi, Richard P.
58
Paul, Justin
58
Jang, Soocheong
57
Sheth, Jagdish N.
56
Choi, Tsan-Ming
54
Hollebeek, Linda D.
50
Walsh, Gianfranco
50
Wiedmann, Klaus-Peter
49
Kim, Jungkeun
46
Diamantopoulos, Adamantios
45
Sharma, Piyush
45
Rajagopal
42
Thaichon, Park
42
Bang, Nguyen
40
Grunert, Klaus G.
40
Das, Gopal
39
Ko, Yong Jae
39
Vrontis, Demetris
39
Bauer, Hans H.
38
Eisend, Martin
38
Kim, Seongseop
38
Guido, Gianluigi
37
Park, Jungkun
37
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Consumer Culture Theory Conference <12., 2017, Anaheim, Calif.>
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Journal of business research : JBR
46
Journal of retailing and consumer services
21
Legends in consumer behavior
11
Journal of promotion management : JPM
10
The international review of retail, distribution and consumer research
10
Journal of fashion marketing and management
9
Marketing theory
9
Marketing intelligence & planning
8
Research in consumer behavior
8
The journal of brand management : an international journal
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of economic psychology : research in economic psychology and behavioral economics
7
Journal of international consumer marketing
7
Journal of marketing management : MM
7
Journal of promotion management : innovations in planning and applied research
7
Psychology & marketing
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of organizational behavior management
6
International journal of consumer studies
5
International marketing review
5
Journal of business ethics : JOBE
5
Journal of marketing communications
5
Journal of retailing
5
Marketing : ZFP ; journal of research and management
5
Consumer behavior analysis : (a) rational approach to consumer choice
4
European journal of marketing : EJM
4
International journal of hospitality management
4
International journal of retail & distribution management
4
Journal of consumer behaviour : an international research review
4
Journal of electronic commerce research : JECR
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
The journal of consumer marketing
4
Australasian marketing journal
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail and distribution management
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Routledge companions in business, management and accounting
3
The Routledge companion to identity and consumption
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The impact of theory on representations of the consumer and the marketing organisation
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ECONIS (ZBW)
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1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
How young adult consumers evaluate diffusion brands : effects of
brand
loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
3
Young consumers' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
Saved in:
4
Luxury
fashion
branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
5
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
6
In-store experimental approach to pricing and consumer behavior
Valdimar Sigurdsson
;
Foxall, Gordon R.
;
Saevarsson, Hugi
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 185-197)
.
2013
Persistent link: https://www.econbiz.de/10009740372
Saved in:
7
Price discount strategies in times of increasing price transparency : how price consciousness and price comparison moderate the effect of discount strategy on store price image
Scheidegger, Gianluca
;
Linzmajer, Marc
;
Rudolph, Thomas
- In:
Die Unternehmung : Swiss journal of business research …
74
(
2020
)
4
,
pp. 384-402
Persistent link: https://www.econbiz.de/10012390050
Saved in:
8
Brand
image inconsistencies of luxury
fashion
brands : a buyer-seller exchange situation model of Hugo Boss Australia
Matthiesen, Insa-Mascha
;
Phau, Ian
- In:
Journal of fashion marketing and management
14
(
2010
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10003985962
Saved in:
9
Consumer attitudes towards luxury
fashion
apparel made in sweatshops
Phau, Ian
;
Teah, Min
;
Chuah, Joe
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 169-187
Persistent link: https://www.econbiz.de/10011316418
Saved in:
10
Modes seductiveness : reconciling modesty and vanity by reverse assimilation and double resistance
Sobh, Rana
;
Belk, Russell W.
;
Gressel, Justin
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
5
,
pp. 357-367
Persistent link: https://www.econbiz.de/10009668438
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