//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marktforschung"
~subject:"Mode"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 14 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Markenführung
Marktforschung
Mode
Consumer behaviour
518
Brand management
100
Brand image
76
Markenimage
76
Beziehungsmarketing
60
Relationship marketing
60
Brand
57
Markenartikel
57
Luxury goods
43
Luxusgüter
43
Einzelhandel
42
Retail trade
42
Advertising effects
40
Werbewirkung
40
Emotion
39
Online retailing
34
Online-Handel
34
Verbraucherverhalten
33
Social Web
31
Social web
31
Theorie
29
Theory
29
Advertising
28
Werbung
28
Customer satisfaction
27
Kundenzufriedenheit
27
Internet marketing
26
Online-Marketing
26
Cultural identity
25
Kulturelle Identität
25
Welt
25
World
25
Market research
23
Marketing management
23
Marketingmanagement
23
Personality psychology
20
Persönlichkeitspsychologie
20
more ...
less ...
Online availability
All
Undetermined
202
Free
33
Type of publication
All
Article
422
Book / Working Paper
101
Type of publication (narrower categories)
All
Article in journal
365
Aufsatz in Zeitschrift
365
Aufsatz im Buch
61
Book section
61
Collection of articles of several authors
32
Sammelwerk
32
Collection of articles written by one author
12
Sammlung
12
Aufsatzsammlung
9
Reprint
9
Lehrbuch
6
Textbook
6
Graue Literatur
5
Hochschulschrift
5
Non-commercial literature
5
Thesis
5
Arbeitspapier
4
Conference paper
4
Konferenzbeitrag
4
Working Paper
4
Konferenzschrift
3
Mehrbändiges Werk
3
Multi-volume publication
3
Case study
2
Fallstudie
2
Bibliografie
1
Bibliografie enthalten
1
Bibliography included
1
more ...
less ...
Language
All
English
496
German
27
French
1
Author
All
Belk, Russell W.
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Han, Heesup
116
Mattila, Anna S.
99
Grunert, Klaus G.
92
Bauer, Hans H.
84
Lusk, Jayson L.
84
Huber, Frank
83
Gierl, Heribert
79
Herrmann, Andreas
77
Wiedmann, Klaus-Peter
77
Sheth, Jagdish N.
76
Usman, Osly
76
Dwivedi, Yogesh Kumar
69
Grewal, Dhruv
69
Khare, Arpita
69
Septianto, Felix
68
Bagozzi, Richard P.
67
Nayga, Rodolfo M.
66
Wansink, Brian
66
Agarwal, Sumit
65
Paul, Justin
64
Ko, Eunju
63
Stavins, Joanna
62
Jang, Soocheong
58
Chintagunta, Pradeep K.
56
Choi, Tsan-Ming
56
Verhoef, Peter C.
56
Janssen, Maarten C. W.
55
Warlop, Luk
54
Walsh, Gianfranco
53
Hollebeek, Linda D.
51
Rajagopal
51
Thøgersen, John
51
Krishna, Aradhna
50
Rock, Bram de
50
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
3
American Marketing Association
1
Consumer Culture Theory Conference <12., 2017, Anaheim, Calif.>
1
Consumer Culture Theory Conference <13., 2018, Odense>
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Springer-Verlag GmbH
1
Summer Educators' Conference <1984, Chicago, Ill.>
1
Taylor and Francis
1
Universität St. Gallen / Forschungszentrum für Handelsmanagement
1
Universität St. Gallen / Institut für Marketing und Handel / Gottlieb Duttweiler Lehrstuhls für Internationales Handelsmanagement
1
Walter de Gruyter GmbH & Co. KG
1
William Davidson Institute <Ann Arbor, Mich.>
1
more ...
less ...
Published in...
All
Journal of business research : JBR
47
Journal of retailing and consumer services
21
Research in consumer behavior
18
Legends in consumer behavior
11
Journal of promotion management : JPM
10
The international review of retail, distribution and consumer research
10
Journal of fashion marketing and management
9
Marketing theory
9
Marketing intelligence & planning
8
The journal of brand management : an international journal
8
International journal of advertising : the quarterly review of marketing communications
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of economic psychology : research in economic psychology and behavioral economics
7
Journal of international consumer marketing
7
Journal of marketing management : MM
7
Journal of promotion management : innovations in planning and applied research
7
Psychology & marketing
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of organizational behavior management
6
International journal of consumer studies
5
International marketing review
5
Journal of business ethics : JOBE
5
Journal of marketing communications
5
Journal of retailing
5
Marketing : ZFP ; journal of research and management
5
Consumer behavior analysis : (a) rational approach to consumer choice
4
Emerald insight
4
European journal of marketing : EJM
4
International journal of hospitality management
4
International journal of retail & distribution management
4
Journal of consumer behaviour : an international research review
4
Journal of electronic commerce research : JECR
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Routledge companions in business, management and accounting
4
SpringerLink / Bücher
4
The journal of consumer marketing
4
Australasian marketing journal
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail and distribution management
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
523
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
How young adult consumers evaluate diffusion brands : effects of
brand
loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
3
Young consumers' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
Saved in:
4
Luxury
fashion
branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
5
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
6
In-store experimental approach to pricing and consumer behavior
Valdimar Sigurdsson
;
Foxall, Gordon R.
;
Saevarsson, Hugi
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 185-197)
.
2013
Persistent link: https://www.econbiz.de/10009740372
Saved in:
7
Price discount strategies in times of increasing price transparency : how price consciousness and price comparison moderate the effect of discount strategy on store price image
Scheidegger, Gianluca
;
Linzmajer, Marc
;
Rudolph, Thomas
- In:
Die Unternehmung : Swiss journal of business research …
74
(
2020
)
4
,
pp. 384-402
Persistent link: https://www.econbiz.de/10012390050
Saved in:
8
Brand
image inconsistencies of luxury
fashion
brands : a buyer-seller exchange situation model of Hugo Boss Australia
Matthiesen, Insa-Mascha
;
Phau, Ian
- In:
Journal of fashion marketing and management
14
(
2010
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10003985962
Saved in:
9
Consumer attitudes towards luxury
fashion
apparel made in sweatshops
Phau, Ian
;
Teah, Min
;
Chuah, Joe
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 169-187
Persistent link: https://www.econbiz.de/10011316418
Saved in:
10
Modes seductiveness : reconciling modesty and vanity by reverse assimilation and double resistance
Sobh, Rana
;
Belk, Russell W.
;
Gressel, Justin
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
5
,
pp. 357-367
Persistent link: https://www.econbiz.de/10009668438
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->