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~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Wiedmann, Klaus-Peter"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Reprint"
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Value brands : cheap or trendy...
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Konsumentenverhalten
Markenführung
Marktforschung
Mode
Consumer behaviour
440
Brand management
101
Brand image
79
Markenimage
79
Brand
61
Markenartikel
60
Luxury goods
53
Luxusgüter
53
Beziehungsmarketing
47
Relationship marketing
47
Advertising effects
37
Emotion
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37
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30
Social web
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Online-Handel
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Sammlung
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English
421
German
25
French
1
Author
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Belk, Russell W.
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Wiedmann, Klaus-Peter
Han, Heesup
114
Mattila, Anna S.
96
Gierl, Heribert
77
Lusk, Jayson L.
75
Khare, Arpita
69
Dwivedi, Yogesh Kumar
64
Grewal, Dhruv
64
Herrmann, Andreas
64
Nayga, Rodolfo M.
61
Ko, Eunju
59
Jang, Soocheong
58
Paul, Justin
58
Bagozzi, Richard P.
57
Septianto, Felix
56
Choi, Tsan-Ming
52
Walsh, Gianfranco
49
Hollebeek, Linda D.
48
Diamantopoulos, Adamantios
45
Kim, Jungkeun
45
Sharma, Piyush
45
Rajagopal
42
Bang, Nguyen
41
Thaichon, Park
41
Ko, Yong Jae
40
Das, Gopal
39
Grunert, Klaus G.
39
Bauer, Hans H.
38
Melewar, T. C.
38
Rahman, Zillur
38
Vrontis, Demetris
38
Wagner, Udo
38
Thøgersen, John
37
Verhoef, Peter C.
37
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Journal of business research : JBR
49
Journal of retailing and consumer services
20
The journal of brand management : an international journal
12
Journal of fashion marketing and management
10
Journal of promotion management : JPM
10
Psychology & marketing
10
Marketing theory
9
Marketing intelligence & planning
8
International journal of advertising : the quarterly review of marketing communications
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of economic psychology : research in economic psychology and behavioral economics
7
Journal of marketing communications
7
Journal of marketing management : MM
7
Journal of promotion management : innovations in planning and applied research
7
International journal of consumer studies
6
Journal of international consumer marketing
6
Journal of organizational behavior management
6
Research in consumer behavior
6
International marketing review
5
Journal of business ethics : JOBE
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
The journal of consumer marketing
5
Consumer behavior analysis : (a) rational approach to consumer choice
4
European journal of marketing : EJM
4
International journal of hospitality management
4
International journal of retail & distribution management
4
Journal of consumer behaviour : an international research review
4
Journal of electronic commerce research : JECR
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of retailing
4
Marketing : ZFP ; journal of research and management
4
The journal of product & brand management
4
Australasian marketing journal
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
3
Routledge companions in business, management and accounting
3
The Routledge companion to identity and consumption
3
The impact of theory on representations of the consumer and the marketing organisation
3
The service industries journal
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ECONIS (ZBW)
Showing
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1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
How young adult consumers evaluate diffusion brands : effects of
brand
loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
3
Young consumers' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
Saved in:
4
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
5
Luxury
fashion
branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
6
In-store experimental approach to pricing and consumer behavior
Valdimar Sigurdsson
;
Foxall, Gordon R.
;
Saevarsson, Hugi
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 185-197)
.
2013
Persistent link: https://www.econbiz.de/10009740372
Saved in:
7
Price discount strategies in times of increasing price transparency : how price consciousness and price comparison moderate the effect of discount strategy on store price image
Scheidegger, Gianluca
;
Linzmajer, Marc
;
Rudolph, Thomas
- In:
Die Unternehmung : Swiss journal of business research …
74
(
2020
)
4
,
pp. 384-402
Persistent link: https://www.econbiz.de/10012390050
Saved in:
8
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
9
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
10
A passion for
fashion
: the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia
;
Costa, Inês
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
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