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~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~source:"econis"
~subject:"Bibliometrics"
~subject:"Bibliometrie"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Article in journal"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Reprint"
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Value brands : cheap or trendy...
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Consumer behaviour
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92
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Belk, Russell W.
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Han, Heesup
115
Mattila, Anna S.
99
Gierl, Heribert
76
Lusk, Jayson L.
76
Khare, Arpita
69
Dwivedi, Yogesh Kumar
64
Grewal, Dhruv
64
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63
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62
Septianto, Felix
60
Ko, Eunju
59
Paul, Justin
58
Bagozzi, Richard P.
57
Jang, Soocheong
57
Choi, Tsan-Ming
53
Hollebeek, Linda D.
50
Walsh, Gianfranco
49
Wiedmann, Klaus-Peter
48
Kim, Jungkeun
46
Diamantopoulos, Adamantios
45
Sharma, Piyush
45
Rajagopal
41
Thaichon, Park
41
Bang, Nguyen
40
Das, Gopal
39
Grunert, Klaus G.
39
Ko, Yong Jae
39
Vrontis, Demetris
39
Kim, Seongseop
38
Eisend, Martin
37
Park, Jungkun
37
Thøgersen, John
37
Verhoef, Peter C.
37
Wagner, Udo
37
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Journal of business research : JBR
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Journal of retailing and consumer services
20
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10
Journal of fashion marketing and management
9
Marketing theory
9
Marketing intelligence & planning
8
The journal of brand management : an international journal
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of economic psychology : research in economic psychology and behavioral economics
7
Journal of international consumer marketing
7
Journal of marketing management : MM
7
Journal of promotion management : innovations in planning and applied research
7
Psychology & marketing
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of organizational behavior management
6
Research in consumer behavior
6
International journal of consumer studies
5
International marketing review
5
Journal of business ethics : JOBE
5
Journal of marketing communications
5
Consumer behavior analysis : (a) rational approach to consumer choice
4
European journal of marketing : EJM
4
International journal of hospitality management
4
Journal of consumer behaviour : an international research review
4
Journal of electronic commerce research : JECR
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of retailing
4
The journal of consumer marketing
4
Australasian marketing journal
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail & distribution management
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Routledge companions in business, management and accounting
3
The Routledge companion to identity and consumption
3
The impact of theory on representations of the consumer and the marketing organisation
3
The service industries journal
3
Transformative consumer research for personal and collective well-being
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Country of origin effect : looking back and moving forward
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ECONIS (ZBW)
Showing
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1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
How young adult consumers evaluate diffusion brands : effects of
brand
loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
3
Young consumers' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
Saved in:
4
Luxury
fashion
branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
5
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
6
In-store experimental approach to pricing and consumer behavior
Valdimar Sigurdsson
;
Foxall, Gordon R.
;
Saevarsson, Hugi
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 185-197)
.
2013
Persistent link: https://www.econbiz.de/10009740372
Saved in:
7
Price discount strategies in times of increasing price transparency : how price consciousness and price comparison moderate the effect of discount strategy on store price image
Scheidegger, Gianluca
;
Linzmajer, Marc
;
Rudolph, Thomas
- In:
Die Unternehmung : Swiss journal of business research …
74
(
2020
)
4
,
pp. 384-402
Persistent link: https://www.econbiz.de/10012390050
Saved in:
8
Brand
image inconsistencies of luxury
fashion
brands : a buyer-seller exchange situation model of Hugo Boss Australia
Matthiesen, Insa-Mascha
;
Phau, Ian
- In:
Journal of fashion marketing and management
14
(
2010
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10003985962
Saved in:
9
Consumer attitudes towards luxury
fashion
apparel made in sweatshops
Phau, Ian
;
Teah, Min
;
Chuah, Joe
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 169-187
Persistent link: https://www.econbiz.de/10011316418
Saved in:
10
Modes seductiveness : reconciling modesty and vanity by reverse assimilation and double resistance
Sobh, Rana
;
Belk, Russell W.
;
Gressel, Justin
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
5
,
pp. 357-367
Persistent link: https://www.econbiz.de/10009668438
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