//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~source:"econis"
~subject:"Brand image"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Reprint"
~type_genre:"Working Paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 18 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Konsumentenverhalten
Marktforschung
Mode
Consumer behaviour
71
Brand management
10
Markenführung
10
Marketing theory
7
Marketingtheorie
7
Theorie
7
Theory
7
Verbraucherverhalten
7
Cultural identity
6
Kulturelle Identität
6
Markenimage
6
Online retailing
6
Online-Handel
6
Brand
5
Markenartikel
5
Market research
5
Advertising effects
4
Beziehungsmarketing
4
Einzelhandel
4
Environmental consciousness
4
Personality psychology
4
Persönlichkeitspsychologie
4
Relationship marketing
4
Retail trade
4
Umweltbewusstsein
4
Werbewirkung
4
Behavioral economics
3
Belgien
3
Belgium
3
Bibliometrics
3
Bibliometrie
3
Emotion
3
Experiment
3
Frauen
3
Großbritannien
3
International market entry
3
Internationaler Markteintritt
3
more ...
less ...
Online availability
All
Undetermined
6
Free
2
Type of publication
All
Article
57
Book / Working Paper
14
Type of publication (narrower categories)
All
Aufsatzsammlung
Book section
Conference paper
Reprint
Working Paper
Article in journal
339
Aufsatz in Zeitschrift
339
Aufsatz im Buch
55
Collection of articles of several authors
32
Sammelwerk
32
Collection of articles written by one author
12
Sammlung
12
Graue Literatur
5
Non-commercial literature
5
Arbeitspapier
4
Hochschulschrift
4
Lehrbuch
4
Textbook
4
Thesis
4
Konferenzschrift
3
Mehrbändiges Werk
3
Multi-volume publication
3
Konferenzbeitrag
2
Bibliografie
1
Bibliografie enthalten
1
Bibliography included
1
Case study
1
Fallstudie
1
more ...
less ...
Language
All
English
63
German
8
French
1
Author
All
Belk, Russell W.
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Bauer, Hans H.
48
Janssen, Maarten C. W.
38
Rock, Bram de
36
Cherchye, Laurens
34
Moraga-González, José Luis
28
Spiller, Achim
26
Sutter, Matthias
25
Vermeulen, Frederic
23
Chandon, Pierre
22
Gröppel-Klein, Andrea
22
Blundell, Richard W.
21
Franses, Philip Hans
21
Stavins, Joanna
21
Dräger, Lena
19
Grunert, Klaus G.
19
Huber, Frank
18
Kerschbamer, Rudolf
18
Peitz, Martin
18
Scherhorn, Gerhard
18
Schuh, Scott
18
Shy, Oz
18
Wildenbeest, Matthijs R.
18
Zhou, Jidong
18
Hildebrandt, Lutz
17
Inderst, Roman
17
Reisch, Lucia A.
17
Seiler, Stephan
17
Vandenbussche, Hylke
17
Agarwal, Sumit
16
Dellaert, Benedict G. C.
16
Falk, Armin
16
Helm, Roland
16
Jappelli, Tullio
16
Jonker, Nicole
16
Wertenbroch, Klaus
16
Aaker, Jennifer
15
Anderson, Simon P.
15
Armstrong, Mark
15
Courty, Pascal
15
more ...
less ...
Institution
All
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
William Davidson Institute <Ann Arbor, Mich.>
1
Published in...
All
Consumer behavior analysis : (a) rational approach to consumer choice
4
Routledge companions in business, management and accounting
3
The Routledge companion to identity and consumption
3
The impact of theory on representations of the consumer and the marketing organisation
3
Transformative consumer research for personal and collective well-being
3
Country of origin effect : looking back and moving forward
2
Cross-cultural and critical perspectives on brands
2
Handbook of developments in consumer behaviour
2
Handbook of qualitative research methods in marketing
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International journal of advertising : the quarterly review of marketing communications
2
Marketing and multicultural diversity
2
The SAGE handbook of marketing theory
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Brand management ; Vol. 4
1
Challenges and trends in modern banking
1
Contemporary consumer culture theory
1
Critical marketing : issues in contemporary marketing
1
Critical perspectives on business and management
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
E-business : state of the art of ICT based challenges and solutions
1
Electronic retailing
1
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
1
Handbook of Islamic marketing
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
Handbook of research on international advertising
1
Handbook of strategic e-business management
1
International advertising and communication : current insights and empirical findings
1
Les outils de l'économiste à l'épreuve ; 1
1
Macroeconomics and beyond : essays in honour of Wim Meeusen
1
Markenstrategien im Spannungsfeld Hersteller - Handel : Markendialog Februar 2011
1
Marketing management : a cultural perspective
1
Research in consumer behavior
1
Routledge frontiers in the development of international business, management and marketing
1
SpringerLink / Bücher
1
Sustainable consumption, ecology and fair trade
1
The Cambridge handbook of psychology and economic behaviour
1
The Routledge companion to contemporary brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
71
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
In-store experimental approach to pricing and consumer behavior
Valdimar Sigurdsson
;
Foxall, Gordon R.
;
Saevarsson, Hugi
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 185-197)
.
2013
Persistent link: https://www.econbiz.de/10009740372
Saved in:
2
Gender and privacy in Arab Gulf states : implications for consumption and marketing
Belk, Russell W.
;
Sobh, Rana
- In:
Handbook of Islamic marketing
,
(pp. 73-96)
.
2011
Persistent link: https://www.econbiz.de/10009349736
Saved in:
3
Customers' online interaction experiences with
fashion
brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
4
The behavioral economics of
brand
choice
Foxall, Gordon R.
;
Oliveira-Castro, Jorge M.
;
James, …
-
2007
Persistent link: https://www.econbiz.de/10003460750
Saved in:
5
Brands and the self
Belk, Russell W.
- In:
The Routledge companion to contemporary brand management
,
(pp. 68-78)
.
2016
Persistent link: https://www.econbiz.de/10011515364
Saved in:
6
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
7
Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zainol, Zahirah
;
Phau, Ian
;
Cheah, Isaac
- In:
Country of origin effect : looking back and moving forward
,
(pp. 84-105)
.
2019
Persistent link: https://www.econbiz.de/10012008497
Saved in:
8
Kundeninteraktion über mobile Services im Handel
Rudolph, Thomas
;
Emrich, Oliver
- In:
Erfolgsfaktoren des Mobile Marketing : [Strategien, …
,
(pp. 261-278)
.
2008
Persistent link: https://www.econbiz.de/10003753450
Saved in:
9
Consumption and identity
Belk, Russell W.
- In:
The Cambridge handbook of psychology and economic behaviour
,
(pp. 181-198)
.
2008
Persistent link: https://www.econbiz.de/10003765594
Saved in:
10
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->