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~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Sheth, Jagdish N."
~person:"Tomczak, Torsten"
~person:"Trommsdorff, Volker"
~person:"Wilde, Klaus D."
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Aufsatzsammlung"
~type_genre:"Conference paper"
~type_genre:"Lehrbuch"
~type_genre:"Reprint"
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Konsumentenverhalten
Marktforschung
Mode
Consumer behaviour
45
Theorie
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Theory
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Verbraucherverhalten
16
Deutschland
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9
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English
28
German
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Belk, Russell W.
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Sheth, Jagdish N.
Tomczak, Torsten
Trommsdorff, Volker
Wilde, Klaus D.
Solomon, Michael R.
18
Askegaard, Søren
10
Kroeber-Riel, Werner
9
Bamossy, Gary J.
8
Schiffman, Leon G.
8
Schneider, Willy
8
Foscht, Thomas
7
Gröppel-Klein, Andrea
7
Hawkins, Del I.
7
Keller, Kevin Lane
7
Kenning, Peter
7
Pepels, Werner
7
Herrmann, Andreas
6
Kanuk, Leslie Lazar
6
Mooij, Marieke K. de
6
Stobart, Jon
6
Swoboda, Bernhard
6
Weinberg, Peter
6
Bauer, Hans H.
5
Baumgarth, Carsten
5
Bänsch, Axel
5
Felser, Georg
5
Hoffmann, Stefan
5
Hogg, Margaret K.
5
Indrawati
5
Krafft, Manfred
5
Mothersbaugh, David L.
5
Reisch, Lucia A.
5
Warde, Alan
5
Aaker, Jennifer
4
Akbar, Payam
4
Arnould, Eric J.
4
Best, Roger J.
4
Dixit, Saurabh Kumar
4
East, Robert
4
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4
Legends in marketing
4
Grundwissen der Ökonomik / Betriebswirtschaftslehre
3
Kohlhammer-Edition Marketing
3
Routledge companions in business, management and accounting
3
The impact of theory on representations of the consumer and the marketing organisation
3
Cross-cultural and critical perspectives on brands
2
International journal of advertising : the quarterly review of marketing communications
2
SpringerLink / Bücher
2
Brand management ; Vol. 4
1
Critical marketing : issues in contemporary marketing
1
Critical perspectives on business and management
1
Elgar encyclopedias in business and management
1
Handelsforschung
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Research in consumer behavior
1
Routledge frontiers in the development of international business, management and marketing
1
Theoretical and empirical perspectives in critical marketing studies
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UTB
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ECONIS (ZBW)
Showing
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1
The behavioral economics of
brand
choice
Foxall, Gordon R.
;
Oliveira-Castro, Jorge M.
;
James, …
-
2007
Persistent link: https://www.econbiz.de/10003460750
Saved in:
2
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
3
Konsumentenverhalten
Trommsdorff, Volker
-
1993
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10000373055
Saved in:
4
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
5
Consumer ethics across cultures
Belk, Russell W.
;
Devinney, Timothy Michael
;
Eckhardt, Giana
-
2009
Persistent link: https://www.econbiz.de/10003785639
Saved in:
6
Consumer behaviour
Evans, Martin
;
Jamal, Ahmad
;
Foxall, Gordon R.
-
2009
-
2. ed.
Persistent link: https://www.econbiz.de/10003788355
Saved in:
7
An ecofeminist analysis of environmentally sensitive women using qualitative methodology : the emancipatory potential of an ecological life
Dobscha, Susan
;
Ozanne, Julie L.
-
2009
Persistent link: https://www.econbiz.de/10003832558
Saved in:
8
Konsumentenverhalten
Trommsdorff, Volker
-
2009
-
7., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003603462
Saved in:
9
Radical behaviorism and consumer research : theoretical promise and empirical problems
Foxall, Gordon R.
-
2008
Persistent link: https://www.econbiz.de/10003611116
Saved in:
10
Studies in the new consumer behaviour
Belk, Russell W.
-
2008
Persistent link: https://www.econbiz.de/10003611234
Saved in:
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