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~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Sheth, Jagdish N."
~person:"Tomczak, Torsten"
~person:"Wilde, Klaus D."
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Aufsatzsammlung"
~type_genre:"Conference paper"
~type_genre:"Lehrbuch"
~type_genre:"Reprint"
~type_genre:"Sammlung"
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Konsumentenverhalten
Marktforschung
Mode
Consumer behaviour
84
Theorie
26
Theory
26
Marketing
13
Russell W. Belk
10
Marketing management
9
Marketingmanagement
9
Verbraucherverhalten
9
Market research
7
Marketing theory
7
Marketingtheorie
7
Beziehungsmarketing
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Relationship marketing
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Qualitative Methode
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Scientific method
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Success factor
4
Welt
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Wissenschaftliche Methode
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World
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Advertising effects
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Brand
3
Decision
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Entscheidung
3
Environmental consciousness
3
Frauen
3
Globalisierung
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3
Kaufverhalten
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Markenartikel
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Marketingforschung
3
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Aufsatzsammlung
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343
Aufsatz in Zeitschrift
343
Collection of articles of several authors
65
Sammelwerk
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53
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49
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3
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2
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1
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1
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1
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1
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Language
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English
75
German
9
Author
All
Belk, Russell W.
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Sheth, Jagdish N.
Tomczak, Torsten
Wilde, Klaus D.
Solomon, Michael R.
19
Holbrook, Morris B.
16
Askegaard, Søren
11
Jacoby, Jacob
9
Kroeber-Riel, Werner
9
Bamossy, Gary J.
8
Herrmann, Andreas
8
Keller, Kevin Lane
8
Schiffman, Leon G.
8
Schneider, Willy
8
Trommsdorff, Volker
8
Bettman, James R.
7
Foscht, Thomas
7
Gröppel-Klein, Andrea
7
Hawkins, Del I.
7
Kenning, Peter
7
Pepels, Werner
7
Kanuk, Leslie Lazar
6
Mooij, Marieke K. de
6
Stobart, Jon
6
Swoboda, Bernhard
6
Weinberg, Peter
6
Bauer, Hans H.
5
Baumgarth, Carsten
5
Bänsch, Axel
5
Felser, Georg
5
Hill, Ronald Paul
5
Hoffmann, Stefan
5
Hogg, Margaret K.
5
Indrawati
5
Kassarjian, Harold H.
5
Krafft, Manfred
5
Kuß, Alfred
5
Mothersbaugh, David L.
5
Olson, Jerry C.
5
Reisch, Lucia A.
5
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Edward Elgar Publishing
1
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Legends in consumer behavior
40
Legends in marketing
11
Grundwissen der Ökonomik / Betriebswirtschaftslehre
3
Routledge companions in business, management and accounting
3
The impact of theory on representations of the consumer and the marketing organisation
3
Cross-cultural and critical perspectives on brands
2
International journal of advertising : the quarterly review of marketing communications
2
SpringerLink / Bücher
2
Brand management ; Vol. 4
1
Critical marketing : issues in contemporary marketing
1
Critical perspectives on business and management
1
Elgar encyclopedias in business and management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Research in consumer behavior
1
Routledge frontiers in the development of international business, management and marketing
1
Theoretical and empirical perspectives in critical marketing studies
1
UTB
1
UTB / Betriebswirtschaftslehre
1
UTB für Wissenschaft
1
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Source
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ECONIS (ZBW)
Showing
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84
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1
The behavioral economics of
brand
choice
Foxall, Gordon R.
;
Oliveira-Castro, Jorge M.
;
James, …
-
2007
Persistent link: https://www.econbiz.de/10003460750
Saved in:
2
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
3
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
4
Consumer ethics across cultures
Belk, Russell W.
;
Devinney, Timothy Michael
;
Eckhardt, Giana
-
2009
Persistent link: https://www.econbiz.de/10003785639
Saved in:
5
Consumer behaviour
Evans, Martin
;
Jamal, Ahmad
;
Foxall, Gordon R.
-
2009
-
2. ed.
Persistent link: https://www.econbiz.de/10003788355
Saved in:
6
An ecofeminist analysis of environmentally sensitive women using qualitative methodology : the emancipatory potential of an ecological life
Dobscha, Susan
;
Ozanne, Julie L.
-
2009
Persistent link: https://www.econbiz.de/10003832558
Saved in:
7
Consumer behavior : conceptual foundations
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003969718
Saved in:
8
Consumer behavior : empirical research
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003969721
Saved in:
9
Visioning the future
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003969726
Saved in:
10
Radical behaviorism and consumer research : theoretical promise and empirical problems
Foxall, Gordon R.
-
2008
Persistent link: https://www.econbiz.de/10003611116
Saved in:
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