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The behavioral economics of brand choice
Foxall, Gordon R.; Oliveira-Castro, Jorge M.; James, … - 2007
Persistent link: https://www.econbiz.de/10003460750
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Brand placement repetition in a fictional text
Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
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Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa; Laroche, Michel - 2009
Persistent link: https://www.econbiz.de/10003785576
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Consumer ethics across cultures
Belk, Russell W.; Devinney, Timothy Michael; Eckhardt, Giana - 2009
Persistent link: https://www.econbiz.de/10003785639
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Consumer behaviour
Evans, Martin; Jamal, Ahmad; Foxall, Gordon R. - 2009 - 2. ed.
Persistent link: https://www.econbiz.de/10003788355
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An ecofeminist analysis of environmentally sensitive women using qualitative methodology : the emancipatory potential of an ecological life
Dobscha, Susan; Ozanne, Julie L. - 2009
Persistent link: https://www.econbiz.de/10003832558
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Consumer behavior : conceptual foundations
Sheth, Jagdish N. - 2010
Persistent link: https://www.econbiz.de/10003969718
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Consumer behavior : empirical research
Sheth, Jagdish N. - 2010
Persistent link: https://www.econbiz.de/10003969721
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Visioning the future
Sheth, Jagdish N. - 2010
Persistent link: https://www.econbiz.de/10003969726
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Radical behaviorism and consumer research : theoretical promise and empirical problems
Foxall, Gordon R. - 2008
Persistent link: https://www.econbiz.de/10003611116