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~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Tomczak, Torsten"
~person:"Wilde, Klaus D."
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Aufsatzsammlung"
~type_genre:"Collection of articles of several authors"
~type_genre:"Conference paper"
~type_genre:"Lehrbuch"
~type_genre:"Reprint"
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Konsumentenverhalten
Marktforschung
Mode
Consumer behaviour
57
Verbraucherverhalten
13
Russell W. Belk
10
Theorie
9
Theory
9
Beziehungsmarketing
7
Brand
7
Brand management
7
Markenartikel
7
Markenführung
7
Marketing management
7
Marketingmanagement
7
Relationship marketing
7
Market research
6
Marketing
6
Marketing theory
6
Marketingtheorie
6
Welt
6
World
6
Deutschland
5
Germany
5
Erfolgsfaktor
4
Kundenmanagement
4
Luxury goods
4
Luxusgüter
4
Qualitative Methode
4
Qualitative method
4
Success factor
4
Advertising effects
3
Brand image
3
Cultural identity
3
Environmental consciousness
3
Frauen
3
Globalisierung
3
International marketing
3
Internationales Marketing
3
Kaufverhalten
3
Kulturelle Identität
3
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Online availability
All
Undetermined
10
Type of publication
All
Book / Working Paper
44
Article
15
Type of publication (narrower categories)
All
Aufsatzsammlung
Collection of articles of several authors
Conference paper
Lehrbuch
Reprint
Article in journal
329
Aufsatz in Zeitschrift
329
Aufsatz im Buch
52
Book section
52
Sammelwerk
37
Collection of articles written by one author
12
Sammlung
12
Textbook
7
Graue Literatur
6
Non-commercial literature
6
Hochschulschrift
5
Arbeitspapier
4
Handbook
4
Handbuch
4
Thesis
4
Working Paper
4
Einführung
3
Konferenzschrift
3
Mehrbändiges Werk
3
Multi-volume publication
3
Konferenzbeitrag
2
Bibliografie
1
Bibliografie enthalten
1
Bibliography included
1
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Language
All
English
50
German
9
Author
All
Belk, Russell W.
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Tomczak, Torsten
Wilde, Klaus D.
Sheth, Jagdish N.
44
Solomon, Michael R.
19
Askegaard, Søren
12
Jacoby, Jacob
9
Kroeber-Riel, Werner
9
Bamossy, Gary J.
8
Herrmann, Andreas
8
Holbrook, Morris B.
8
Keller, Kevin Lane
8
Kenning, Peter
8
Schiffman, Leon G.
8
Schneider, Willy
8
Stobart, Jon
8
Trommsdorff, Volker
8
Bettman, James R.
7
Foscht, Thomas
7
Gröppel-Klein, Andrea
7
Hawkins, Del I.
7
Pepels, Werner
7
Piacentini, Maria
7
Reisch, Lucia A.
7
Bala, Christian
6
Baumgarth, Carsten
6
Hill, Ronald Paul
6
Kanuk, Leslie Lazar
6
Martínez-López, Francisco J.
6
Mooij, Marieke K. de
6
Muthu, Subramanian Senthilkannan
6
Schmitt, Bernd
6
Schuldzinski, Wolfgang
6
Spiller, Achim
6
Swoboda, Bernhard
6
Weinberg, Peter
6
Bauer, Hans H.
5
Bänsch, Axel
5
Felser, Georg
5
Fischer, Eileen
5
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Institution
All
Consumer Culture Theory Conference <12., 2017, Anaheim, Calif.>
1
Edward Elgar Publishing
1
Published in...
All
Legends in consumer behavior
12
Journal of business research : JBR
4
Research in consumer behavior
4
Grundwissen der Ökonomik / Betriebswirtschaftslehre
3
Routledge companions in business, management and accounting
3
The impact of theory on representations of the consumer and the marketing organisation
3
Cross-cultural and critical perspectives on brands
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of fashion marketing and management
2
Review of marketing research
2
SpringerLink / Bücher
2
Brand management ; Vol. 4
1
Critical marketing : issues in contemporary marketing
1
Critical perspectives on business and management
1
Elgar encyclopedias in business and management
1
European journal of marketing : EJM
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : innovations in planning and applied research
1
Routledge frontiers in the development of international business, management and marketing
1
Theoretical and empirical perspectives in critical marketing studies
1
UTB
1
UTB / Betriebswirtschaftslehre
1
UTB für Wissenschaft
1
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Source
All
ECONIS (ZBW)
Showing
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1
Luxury
fashion
branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
2
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
3
The behavioral economics of
brand
choice
Foxall, Gordon R.
;
Oliveira-Castro, Jorge M.
;
James, …
-
2007
Persistent link: https://www.econbiz.de/10003460750
Saved in:
4
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
5
Promoting
brand
relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
6
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
7
Consumer ethics across cultures
Belk, Russell W.
;
Devinney, Timothy Michael
;
Eckhardt, Giana
-
2009
Persistent link: https://www.econbiz.de/10003785639
Saved in:
8
Consumer behaviour
Evans, Martin
;
Jamal, Ahmad
;
Foxall, Gordon R.
-
2009
-
2. ed.
Persistent link: https://www.econbiz.de/10003788355
Saved in:
9
An ecofeminist analysis of environmentally sensitive women using qualitative methodology : the emancipatory potential of an ecological life
Dobscha, Susan
;
Ozanne, Julie L.
-
2009
Persistent link: https://www.econbiz.de/10003832558
Saved in:
10
Special issue: Impact of culture on marketing strategy
Laroche, Michel
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003887508
Saved in:
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