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Qualitative consumer & marketing research
Belk, Russell W.; Fischer, Eileen; Kozinets, Robert V. - 2012
Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research
Persistent link: https://www.econbiz.de/10011681072
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Consumer behaviour analysis : critical perspectives on business and management
Foxall, Gordon R. (contributor) - 2002
Persistent link: https://www.econbiz.de/10001584601
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Consumer ethics across cultures
Belk, Russell W.; Devinney, Timothy Michael; Eckhardt, Giana - 2009
Persistent link: https://www.econbiz.de/10003785639
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Consumer behaviour
Evans, Martin; Jamal, Ahmad; Foxall, Gordon R. - 2009 - 2. ed.
Persistent link: https://www.econbiz.de/10003788355
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Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa; Laroche, Michel - 2009
Persistent link: https://www.econbiz.de/10003785576
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Appreciation
Warde, Alan (contributor) - 2010
Persistent link: https://www.econbiz.de/10008649244
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Appropriation
Warde, Alan (contributor) - 2010
Persistent link: https://www.econbiz.de/10008649247
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Acquisition
Warde, Alan (contributor) - 2010
Persistent link: https://www.econbiz.de/10008649254
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Theoretical and historical approaches
Warde, Alan (contributor) - 2010
Persistent link: https://www.econbiz.de/10008649259
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Consumption
Warde, Alan (contributor) - 2010
Persistent link: https://www.econbiz.de/10008649634