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~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Reprint"
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Value brands : cheap or trendy...
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Konsumentenverhalten
Markenführung
Marktforschung
Mode
Consumer behaviour
349
Brand management
88
Brand image
66
Markenimage
66
Brand
48
Markenartikel
47
Beziehungsmarketing
40
Relationship marketing
40
Advertising effects
37
Werbewirkung
37
Luxury goods
35
Luxusgüter
35
Emotion
33
Social Web
30
Social web
30
Advertising
26
Werbung
26
Customer satisfaction
21
Kundenzufriedenheit
21
Internet marketing
19
Market research
19
Online-Marketing
19
Einzelhandel
18
Retail trade
18
Australia
17
Australien
17
Viral marketing
17
Virales Marketing
17
Personality psychology
16
Persönlichkeitspsychologie
16
Fashion
15
Theorie
14
Theory
14
Online retailing
13
Online-Handel
13
Marketing management
12
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Undetermined
142
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19
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Article
338
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15
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Article in journal
Aufsatz im Buch
Aufsatzsammlung
Book section
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Reprint
Aufsatz in Zeitschrift
292
Collection of articles of several authors
28
Sammelwerk
28
Collection of articles written by one author
12
Sammlung
12
Graue Literatur
5
Non-commercial literature
5
Arbeitspapier
4
Hochschulschrift
4
Lehrbuch
4
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4
Thesis
4
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4
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3
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3
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2
Bibliografie
1
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1
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1
Case study
1
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1
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Language
All
English
339
German
14
French
1
Author
All
Belk, Russell W.
Foxall, Gordon R.
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Han, Heesup
115
Mattila, Anna S.
99
Gierl, Heribert
77
Lusk, Jayson L.
76
Khare, Arpita
69
Dwivedi, Yogesh Kumar
65
Grewal, Dhruv
64
Herrmann, Andreas
64
Nayga, Rodolfo M.
62
Septianto, Felix
61
Ko, Eunju
59
Paul, Justin
59
Jang, Soocheong
58
Bagozzi, Richard P.
57
Choi, Tsan-Ming
53
Laroche, Michel
53
Hollebeek, Linda D.
51
Walsh, Gianfranco
49
Wiedmann, Klaus-Peter
49
Kim, Jungkeun
46
Sharma, Piyush
46
Diamantopoulos, Adamantios
45
Rajagopal
42
Thaichon, Park
42
Bang, Nguyen
41
Ko, Yong Jae
40
Vrontis, Demetris
40
Das, Gopal
39
Grunert, Klaus G.
39
Bauer, Hans H.
38
Kim, Seongseop
38
Melewar, T. C.
38
Rahman, Zillur
38
Wagner, Udo
38
Eisend, Martin
37
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Journal of business research : JBR
18
Journal of retailing and consumer services
16
Journal of fashion marketing and management
9
Journal of promotion management : JPM
9
Marketing theory
9
Marketing intelligence & planning
8
The journal of brand management : an international journal
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of marketing management : MM
7
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of economic psychology : research in economic psychology and behavioral economics
6
Journal of international consumer marketing
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of organizational behavior management
6
Psychology & marketing
6
Research in consumer behavior
6
Consumer behavior analysis : (a) rational approach to consumer choice
4
European journal of marketing : EJM
4
International journal of consumer studies
4
International journal of hospitality management
4
Journal of consumer behaviour : an international research review
4
Journal of electronic commerce research : JECR
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of retailing
4
Australasian marketing journal
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International marketing review
3
Journal of business ethics : JOBE
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of marketing communications
3
Routledge companions in business, management and accounting
3
The Routledge companion to identity and consumption
3
The impact of theory on representations of the consumer and the marketing organisation
3
The journal of consumer marketing
3
Transformative consumer research for personal and collective well-being
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Country of origin effect : looking back and moving forward
2
Direct marketing : an international journal
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
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ECONIS (ZBW)
353
Showing
1
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of
353
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date (oldest first)
1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
How young adult consumers evaluate diffusion brands : effects of
brand
loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
3
Young consumers' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
Saved in:
4
Luxury
fashion
branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
5
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
6
In-store experimental approach to pricing and consumer behavior
Valdimar Sigurdsson
;
Foxall, Gordon R.
;
Saevarsson, Hugi
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 185-197)
.
2013
Persistent link: https://www.econbiz.de/10009740372
Saved in:
7
Price discount strategies in times of increasing price transparency : how price consciousness and price comparison moderate the effect of discount strategy on store price image
Scheidegger, Gianluca
;
Linzmajer, Marc
;
Rudolph, Thomas
- In:
Die Unternehmung : Swiss journal of business research …
74
(
2020
)
4
,
pp. 384-402
Persistent link: https://www.econbiz.de/10012390050
Saved in:
8
Brand
image inconsistencies of luxury
fashion
brands : a buyer-seller exchange situation model of Hugo Boss Australia
Matthiesen, Insa-Mascha
;
Phau, Ian
- In:
Journal of fashion marketing and management
14
(
2010
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10003985962
Saved in:
9
Consumer attitudes towards luxury
fashion
apparel made in sweatshops
Phau, Ian
;
Teah, Min
;
Chuah, Joe
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 169-187
Persistent link: https://www.econbiz.de/10011316418
Saved in:
10
Modes seductiveness : reconciling modesty and vanity by reverse assimilation and double resistance
Sobh, Rana
;
Belk, Russell W.
;
Gressel, Justin
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
5
,
pp. 357-367
Persistent link: https://www.econbiz.de/10009668438
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