//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Belk, Russell W."
~person:"Huber, Frank"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Cultural identity"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~subject:"Online retailing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 10 applied filters
Year of publication
From:
To:
Subject
All
Cultural identity
Konsumentenverhalten
Mode
Online retailing
Consumer behaviour
432
Beziehungsmarketing
82
Relationship marketing
80
Brand management
77
Markenführung
77
Markenimage
66
Brand image
61
Markenartikel
53
Deutschland
51
Germany
51
Brand
50
Advertising effects
43
Werbewirkung
43
Theorie
40
Theory
40
Customer satisfaction
34
Kundenzufriedenheit
34
Social Web
32
Social web
32
Verbraucherverhalten
30
Emotion
29
Online-Handel
29
Advertising
28
Internet marketing
28
Online-Marketing
28
Werbung
27
Kulturelle Identität
26
Estimation
24
Schätzung
24
Personality psychology
23
Persönlichkeitspsychologie
23
Welt
23
World
23
Marketing management
22
Marketingmanagement
22
Viral marketing
21
Virales Marketing
21
more ...
less ...
Online availability
All
Undetermined
154
Free
34
Type of publication
All
Article
303
Book / Working Paper
121
Type of publication (narrower categories)
All
Article in journal
270
Aufsatz in Zeitschrift
270
Aufsatz im Buch
37
Book section
37
Graue Literatur
36
Non-commercial literature
36
Collection of articles of several authors
27
Sammelwerk
27
Arbeitspapier
23
Working Paper
23
Collection of articles written by one author
11
Sammlung
11
Aufsatzsammlung
5
Case study
3
Fallstudie
3
Konferenzschrift
3
Reprint
3
Conference paper
2
Hochschulschrift
2
Konferenzbeitrag
2
Lehrbuch
2
Textbook
2
Thesis
2
Company information
1
Firmeninformation
1
more ...
less ...
Language
All
English
355
German
68
French
1
Author
All
Belk, Russell W.
Huber, Frank
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Han, Heesup
116
Mattila, Anna S.
98
Grunert, Klaus G.
92
Phau, Ian
85
Lusk, Jayson L.
83
Gierl, Heribert
78
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
74
Wiedmann, Klaus-Peter
73
Khare, Arpita
70
Grewal, Dhruv
69
Dwivedi, Yogesh Kumar
68
Agarwal, Sumit
67
Bagozzi, Richard P.
67
Septianto, Felix
67
Nayga, Rodolfo M.
66
Stavins, Joanna
66
Foxall, Gordon R.
64
Ko, Eunju
63
Paul, Justin
63
Wansink, Brian
63
Jang, Soocheong
57
Choi, Tsan-Ming
56
Janssen, Maarten C. W.
56
Chintagunta, Pradeep K.
53
Walsh, Gianfranco
53
Warlop, Luk
53
Cherchye, Laurens
51
Thøgersen, John
51
Hollebeek, Linda D.
50
Krishna, Aradhna
50
Rajagopal
50
more ...
less ...
Institution
All
Center of Market Oriented Product and Production Management
6
Erasmus Research Institute of Management
3
Josef Eul Verlag GmbH
3
American Marketing Association
1
Center of Market Oriented Product and Production Management <Mainz>
1
Consumer Culture Theory Conference <12., 2017, Anaheim, Calif.>
1
Consumer Culture Theory Conference <13., 2018, Odense>
1
Econometrisch Instituut <Rotterdam>
1
Johannes Gutenberg-Universität Mainz
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Springer Fachmedien Wiesbaden
1
Summer Educators' Conference <1984, Chicago, Ill.>
1
Taylor and Francis
1
William Davidson Institute <Ann Arbor, Mich.>
1
more ...
less ...
Published in...
All
Journal of business research : JBR
38
Research in consumer behavior
17
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
15
Journal of retailing and consumer services
14
Legends in consumer behavior
11
Reihe: Marketing : MAR
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
8
Journal of promotion management : innovations in planning and applied research
7
Journal of retailing
7
Psychology & marketing
7
ERIM report series research in management
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing management : MM
6
International marketing review
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing communications
5
The journal of brand management : an international journal
5
Emerald insight
4
Gabler Edition Wissenschaft
4
International journal of consumer studies
4
International journal of hospitality management
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of marketing
4
Journal of promotion management : JPM
4
Journal of the Academy of Marketing Science
4
Marketing theory
4
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
4
International journal of retail & distribution management
3
Journal of consumer behaviour : an international research review
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Marketing : ZFP ; journal of research and management
3
Marketing letters : a journal of research in marketing
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
SpringerLink / Bücher
3
The Routledge companion to identity and consumption
3
more ...
less ...
Source
All
ECONIS (ZBW)
423
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
424
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
3
"Mit (Produkt-)piraten auf Kaperfahrt?" : konsumentenspezifische Einflussfaktoren auf die Kaufabsicht von gefälschter Markenkleidung
Huber, Frank
;
Meyer, Frederik
;
Zimmermann, Julia
; …
-
2010
Persistent link: https://www.econbiz.de/10003952749
Saved in:
4
Modes seductiveness : reconciling modesty and vanity by reverse assimilation and double resistance
Sobh, Rana
;
Belk, Russell W.
;
Gressel, Justin
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
5
,
pp. 357-367
Persistent link: https://www.econbiz.de/10009668438
Saved in:
5
Neue Dimensionen für die Markenführung : Management von Modemarken in virtuellen Welten
Huber, Frank
;
Regier, Stefanie
;
Schikofsky, Jan
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003816977
Saved in:
6
Gender and privacy in Arab Gulf states : implications for consumption and marketing
Belk, Russell W.
;
Sobh, Rana
- In:
Handbook of Islamic marketing
,
(pp. 73-96)
.
2011
Persistent link: https://www.econbiz.de/10009349736
Saved in:
7
Enhancing
brand
coolness through perceived luxury values : insight from luxury
fashion
brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
8
Customers' online interaction experiences with
fashion
brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
9
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
10
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->