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~person:"Belk, Russell W."
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111
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Belk, Russell W.
Wagner, Joachim
203
Bruhn, Manfred
196
Huber, Frank
179
Homburg, Christian
177
Esch, Franz-Rudolf
172
Burmann, Christoph
167
Bauer, Hans H.
159
Görg, Holger
150
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139
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132
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132
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126
Mattila, Anna S.
117
Sheth, Jagdish N.
113
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112
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110
Kumar, V.
109
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104
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103
Verhoef, Peter C.
102
Weichselberger, Annette
101
Baumgarth, Carsten
99
Mairesse, Jacques
95
Melewar, T. C.
93
Bernard, Andrew B.
92
Khare, Arpita
91
Spiller, Achim
89
Tomczak, Torsten
86
Lusk, Jayson L.
85
Foxall, Gordon R.
84
Woodside, Arch G.
82
Dwivedi, Yogesh Kumar
80
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79
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ECONIS (ZBW)
119
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1
Packaging as a vehicle for mythologizing the
brand
Kniazeva, Maria
;
Belk, Russell W.
- In:
Brands : interdisciplinary perspectives
,
(pp. 34-53)
.
2015
Persistent link: https://www.econbiz.de/10010477904
Saved in:
2
Brands and the self
Belk, Russell W.
- In:
The Routledge companion to contemporary brand management
,
(pp. 68-78)
.
2016
Persistent link: https://www.econbiz.de/10011515364
Saved in:
3
The analogue diaries of postdigital consumption
Humayun, Mariam
;
Belk, Russell W.
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
7/8
,
pp. 633-659
Persistent link: https://www.econbiz.de/10012249613
Saved in:
4
Morphing anthropomorphism : an update
Belk, Russell W.
;
Kniazeva, Maria
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
3
,
pp. 239-247
Persistent link: https://www.econbiz.de/10011892171
Saved in:
5
Cultural resonance of global brands in Brazilian social movements
Suarez, Maribel
;
Belk, Russell W.
- In:
International marketing review
34
(
2017
)
4
,
pp. 480-497
Persistent link: https://www.econbiz.de/10011760489
Saved in:
6
A race to the top : luxury performances and conspicuous consumption at Jatt weddings
Bhardwaj, Rishi
;
Joy, Annamma
;
Belk, Russell W.
- In:
Journal of customer behaviour
21
(
2022
)
1/2
,
pp. 70-81
Persistent link: https://www.econbiz.de/10014424153
Saved in:
7
The rise of inconspicuous consumption
Eckhardt, Giana M.
;
Belk, Russell W.
;
Wilson, Jonathan A. J.
- In:
Journal of marketing management : MM
31
(
2015
)
7/8
,
pp. 807-826
Persistent link: https://www.econbiz.de/10011309052
Saved in:
8
Consumers' technology-facilitated
brand
engagement and wellbeing : positivist TAM/PERMA- vs. Consumer Culture Theory perspectives
Hollebeek, Linda D.
;
Belk, Russell W.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 387-401
Persistent link: https://www.econbiz.de/10012591048
Saved in:
9
Packaging as a vehicle for mythologizing the
brand
Kniazeva, Maria
;
Belk, Russell W.
-
2009
Persistent link: https://www.econbiz.de/10003785647
Saved in:
10
Why luxury brands partner with artists
Joy, Annamma
;
Belk, Russell W.
- In:
The Oxford handbook of luxury business
,
(pp. 309-329)
.
2022
Persistent link: https://www.econbiz.de/10013273939
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