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~person:"Belk, Russell W."
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Belk, Russell W.
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138
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122
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119
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Ha Nam Khanh, Giao
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ECONIS (ZBW)
117
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1
Brands and the self
Belk, Russell W.
- In:
The Routledge companion to contemporary brand management
,
(pp. 68-78)
.
2016
Persistent link: https://www.econbiz.de/10011515364
Saved in:
2
The analogue diaries of postdigital consumption
Humayun, Mariam
;
Belk, Russell W.
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
7/8
,
pp. 633-659
Persistent link: https://www.econbiz.de/10012249613
Saved in:
3
Morphing anthropomorphism : an update
Belk, Russell W.
;
Kniazeva, Maria
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
3
,
pp. 239-247
Persistent link: https://www.econbiz.de/10011892171
Saved in:
4
Cultural resonance of global brands in Brazilian social movements
Suarez, Maribel
;
Belk, Russell W.
- In:
International marketing review
34
(
2017
)
4
,
pp. 480-497
Persistent link: https://www.econbiz.de/10011760489
Saved in:
5
Packaging as a vehicle for mythologizing the
brand
Kniazeva, Maria
;
Belk, Russell W.
- In:
Brands : interdisciplinary perspectives
,
(pp. 34-53)
.
2015
Persistent link: https://www.econbiz.de/10010477904
Saved in:
6
A race to the top : luxury performances and conspicuous consumption at Jatt weddings
Bhardwaj, Rishi
;
Joy, Annamma
;
Belk, Russell W.
- In:
Journal of customer behaviour
21
(
2022
)
1/2
,
pp. 70-81
Persistent link: https://www.econbiz.de/10014424153
Saved in:
7
The rise of inconspicuous consumption
Eckhardt, Giana M.
;
Belk, Russell W.
;
Wilson, Jonathan A. J.
- In:
Journal of marketing management : MM
31
(
2015
)
7/8
,
pp. 807-826
Persistent link: https://www.econbiz.de/10011309052
Saved in:
8
Consumers' technology-facilitated
brand
engagement and wellbeing : positivist TAM/PERMA- vs. Consumer Culture Theory perspectives
Hollebeek, Linda D.
;
Belk, Russell W.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 387-401
Persistent link: https://www.econbiz.de/10012591048
Saved in:
9
Packaging as a vehicle for mythologizing the
brand
Kniazeva, Maria
;
Belk, Russell W.
-
2009
Persistent link: https://www.econbiz.de/10003785647
Saved in:
10
Why luxury brands partner with artists
Joy, Annamma
;
Belk, Russell W.
- In:
The Oxford handbook of luxury business
,
(pp. 309-329)
.
2022
Persistent link: https://www.econbiz.de/10013273939
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