//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Benet-Martínez, Verónica"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~type_genre:"Aufsatz im Buch"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 9 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Mode
Consumer behaviour
19
Brand image
5
Markenimage
5
Brand
4
Brand management
4
Markenartikel
4
Markenführung
4
Comparison
3
Psychology of advertising
3
Vergleich
3
Werbepsychologie
3
Advertising effects
2
Belgien
2
Belgium
2
Cultural identity
2
Culture
2
Electric vehicle
2
Elektrofahrzeug
2
Emotion
2
Japan
2
Kultur
2
Kulturelle Identität
2
Luxury goods
2
Luxusgüter
2
Online retailing
2
Online-Handel
2
Social values
2
Soziale Werte
2
Spain
2
Spanien
2
Werbewirkung
2
Advertising planning
1
Alcohol consumption
1
Alkoholkonsum
1
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
China
1
Consumption theory
1
more ...
less ...
Online availability
All
Free
1
Undetermined
1
Type of publication
All
Article
19
Type of publication (narrower categories)
All
Aufsatz im Buch
Reprint
Article in journal
229
Aufsatz in Zeitschrift
229
Book section
19
Collection of articles of several authors
8
Sammelwerk
8
Arbeitspapier
2
Conference paper
2
Graue Literatur
2
Konferenzbeitrag
2
Non-commercial literature
2
Working Paper
2
more ...
less ...
Language
All
English
19
Author
All
Benet-Martínez, Verónica
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Gröppel-Klein, Andrea
17
Belk, Russell W.
16
Weinberg, Peter
13
Bauer, Hans H.
12
Diehl, Sandra
11
Spiller, Achim
11
Grunert, Klaus G.
10
Henninger, Claudia E.
10
Terlutter, Ralf
10
Bagozzi, Richard P.
9
Bruhn, Manfred
9
Choi, Tsan-Ming
9
Enneking, Ulrich
9
Fournier, Susan
9
Foxall, Gordon R.
9
Hill, Ronald Paul
9
Schröder, Hendrik
9
Herrmann, Andreas
8
Kenning, Peter
8
Kirchgeorg, Manfred
8
Scherhorn, Gerhard
8
Schmitt, Bernd
8
Wiedmann, Klaus-Peter
8
Arnould, Eric J.
7
Diller, Hermann
7
Esch, Franz-Rudolf
7
Goldsmith, Ronald E.
7
Keller, Kevin Lane
7
Langner, Tobias
7
Maclaran, Pauline
7
Ozanne, Julie L.
7
Rudolph, Thomas
7
Silberer, Günter
7
Tadajewski, Mark
7
Ahlert, Dieter
6
Alvensleben, Reimar von
6
Bettman, James R.
6
Böcker, Andreas
6
Dobscha, Susan
6
Easey, Mike
6
more ...
less ...
Published in...
All
Country of origin effect : looking back and moving forward
2
Cross-cultural and critical perspectives on brands
2
Marketing and multicultural diversity
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Brand management ; Vol. 2
1
Brand management ; Vol. 4
1
Challenges and trends in modern banking
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
E-business : state of the art of ICT based challenges and solutions
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
Handbook of strategic e-business management
1
International advertising and communication : current insights and empirical findings
1
Macroeconomics and beyond : essays in honour of Wim Meeusen
1
Sustainable consumption, ecology and fair trade
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
more ...
less ...
Source
All
ECONIS (ZBW)
19
Showing
1
-
10
of
19
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customers' online interaction experiences with
fashion
brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
2
Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zainol, Zahirah
;
Phau, Ian
;
Cheah, Isaac
- In:
Country of origin effect : looking back and moving forward
,
(pp. 84-105)
.
2019
Persistent link: https://www.econbiz.de/10012008497
Saved in:
3
Consumption symbols as carriers of culture : a study of Japanese and Spanish
brand
personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
Saved in:
4
Consumption symbols as carriers of culture : a study of Japanese and Spanish
brand
personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2010
Persistent link: https://www.econbiz.de/10003924374
Saved in:
5
Consumption, anti-consumption, and consumption communities : the football clubs and its fans
Loureiro, Sandra Maria Correia
;
Pires, Ana Regina
; …
- In:
Handbook of research on consumerism in business and …
,
(pp. 510-536)
.
2014
Persistent link: https://www.econbiz.de/10010354595
Saved in:
6
The formation of usage intention of electric cars : a comparative study of Denmark, Belgium, and Italy
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Beckmann, …
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 126-145)
.
2015
Persistent link: https://www.econbiz.de/10011396908
Saved in:
7
Revisiting country image : examining the determinants towards consumers' purchase intention of high technological products
Nai, Israel
;
Cheah, Isaac
;
Phau, Ian
- In:
Country of origin effect : looking back and moving forward
,
(pp. 128-148)
.
2019
Persistent link: https://www.econbiz.de/10012008503
Saved in:
8
Brand
equity and
brand
loyalty in the internet banking context : FIMIX-PLS market segmentation
Loureiro, Sandra Maria Correia
;
Miranda, Francisco J.
- In:
Challenges and trends in modern banking
,
(pp. 179-195)
.
2016
Persistent link: https://www.econbiz.de/10011516904
Saved in:
9
A model of online consumer behavior
Laroche, Michel
;
Richard, Marie-Odile
- In:
Handbook of strategic e-business management
,
(pp. 325-346)
.
2014
Persistent link: https://www.econbiz.de/10010233070
Saved in:
10
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->