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~person:"Benkenstein, Martin"
~person:"Hansen, Ursula"
~person:"Hewer, Paul"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Swait, Joffre"
~source:"econis"
~type_genre:"Bibliography included"
~type_genre:"Collection of articles of several authors"
~type_genre:"Reprint"
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Consumer behaviour
23
Konsumentenverhalten
23
Brand
5
Deutschland
5
Germany
5
Markenartikel
5
Theorie
5
Theory
5
Brand management
4
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07.06.1984
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30.10.1986
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Benkenstein, Martin
Hansen, Ursula
Hewer, Paul
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Swait, Joffre
Sheth, Jagdish N.
42
Belk, Russell W.
23
Holbrook, Morris B.
9
Jacoby, Jacob
9
Keller, Kevin Lane
8
Kroeber-Riel, Werner
8
Baumgarth, Carsten
7
Bettman, James R.
7
Hill, Ronald Paul
7
Reisch, Lucia A.
7
Drees, Norbert
6
Gröppel-Klein, Andrea
6
Herrmann, Andreas
6
Lips, Peter
6
Schmitt, Bernd
6
Warde, Alan
6
Bala, Christian
5
Bauer, Hans H.
5
Elliott, Richard
5
Esch, Franz-Rudolf
5
Fitchett, James
5
Fournier, Susan
5
Foxall, Gordon R.
5
Muthu, Subramanian Senthilkannan
5
Park, C. Whan
5
Piacentini, Maria
5
Thøgersen, John
5
Aaker, Jennifer
4
Diller, Hermann
4
Ehrenberg, Andrew S. C.
4
Groß, Sven
4
Herr, Paul M.
4
Hippner, Hajo
4
Kardes, Frank R.
4
Kassarjian, Harold H.
4
Kaufmann, Hans Rüdiger
4
Lee, In
4
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Gottfried Wilhelm Leibniz Universität Hannover
1
Marketing-Kontaktseminar <2, 1984, Hannover>
1
Stiftung Verbraucherinstitut
1
Universität Hannover / Abteilung Markt und Konsum
1
Universität Rostock / Institut für Marketing & Innovationsmanagement
1
Universität Rostock / Wirtschafts- und Sozialwissenschaftliche Fakultät
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SAGE library in marketing
5
Journal of business research : JBR
4
Cross-cultural and critical perspectives on brands
2
Journal of fashion marketing and management
2
Arbeitspapier / Universität Rostock, Wirtschafts- und Sozialwissenschaftliche Fakultät
1
Brand management ; Vol. 1
1
Brand management ; Vol. 4
1
Campus Forschung
1
Gabler-Edition Wissenschaft / Marketing und Innovationsmanagement
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
Schwerpunktreihe Marketing und Verbraucherarbeit
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ECONIS (ZBW)
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1
Luxury
fashion
branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
2
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
3
Brands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2009
Persistent link: https://www.econbiz.de/10003785269
Saved in:
4
Promoting
brand
relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
5
Herausforderungen der Wiedervereinigung : die betriebswirtschaftliche Perspektive ; Dokumentation einer Vortragsreihe
Benkenstein, Martin
(
contributor
)
-
1994
Persistent link: https://www.econbiz.de/10000896797
Saved in:
6
Konsumentenzufriedenheit und unternehmerische Beschwerdepolitik : Vorträge u. Materialien zum Marketing-Kontaktseminar, 7. u. 8. Juni, Hannover ...
Hansen, Ursula
(
contributor
)
-
1984
Persistent link: https://www.econbiz.de/10000734203
Saved in:
7
Marketing & Konsum : Theorie und Praxis von der Industrialisierung bis ins 21. Jahrhundert
Hansen, Ursula
;
Bode, Matthias
-
1999
Persistent link: https://www.econbiz.de/10000677514
Saved in:
8
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
9
Special issue: Impact of culture on marketing strategy
Laroche, Michel
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003887508
Saved in:
10
Special Issue: Advances in internet consumer behavior and marketing strategy
Laroche, Michel
(
contributor
)
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 1015-1110
Persistent link: https://www.econbiz.de/10008653665
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