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~person:"Benkenstein, Martin"
~person:"Hansen, Ursula"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Swait, Joffre"
~source:"econis"
~subject:"Economics of information"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Article in journal"
~type_genre:"Bibliography included"
~type_genre:"Collection of articles of several authors"
~type_genre:"Reprint"
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Subject
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Economics of information
Konsumentenverhalten
Marktforschung
Mode
Consumer behaviour
267
Brand management
78
Markenführung
78
Brand image
65
Markenimage
65
Brand
50
Markenartikel
49
Beziehungsmarketing
37
Relationship marketing
37
Advertising effects
36
Werbewirkung
36
Luxury goods
33
Luxusgüter
33
Emotion
30
Advertising
24
Werbung
24
Customer satisfaction
23
Internet marketing
23
Kundenzufriedenheit
23
Online-Marketing
23
Social Web
21
Social web
21
Viral marketing
20
Virales Marketing
20
Australia
17
Australien
17
Online retailing
17
Online-Handel
17
Cultural identity
15
Kulturelle Identität
15
Globalisierung
13
Globalization
13
Marketing management
13
Marketingmanagement
13
Welt
13
World
13
Dienstleistungsqualität
12
Fashion
12
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Online availability
All
Undetermined
134
Free
12
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Article
256
Book / Working Paper
13
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Article in journal
Bibliography included
Collection of articles of several authors
Reprint
Aufsatz in Zeitschrift
257
Aufsatz im Buch
27
Book section
27
Sammelwerk
12
Graue Literatur
5
Non-commercial literature
5
Bibliografie enthalten
4
Hochschulschrift
4
Thesis
4
Arbeitspapier
2
Aufsatzsammlung
2
Conference paper
2
Conference proceedings
2
Konferenzbeitrag
2
Konferenzschrift
2
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2
Anthologie
1
CD-ROM, DVD
1
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Language
All
English
256
German
13
Author
All
Benkenstein, Martin
Hansen, Ursula
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Swait, Joffre
Han, Heesup
113
Mattila, Anna S.
97
Belk, Russell W.
75
Lusk, Jayson L.
75
Gierl, Heribert
71
Khare, Arpita
68
Dwivedi, Yogesh Kumar
64
Grewal, Dhruv
60
Nayga, Rodolfo M.
60
Septianto, Felix
59
Jang, Soocheong
57
Ko, Eunju
57
Herrmann, Andreas
56
Paul, Justin
56
Sheth, Jagdish N.
55
Walsh, Gianfranco
50
Bagozzi, Richard P.
48
Hollebeek, Linda D.
45
Kim, Jungkeun
45
Choi, Tsan-Ming
44
Diamantopoulos, Adamantios
43
Sharma, Piyush
41
Bang, Nguyen
40
Wiedmann, Klaus-Peter
40
Das, Gopal
39
Rajagopal
39
Thaichon, Park
39
Ko, Yong Jae
37
Park, Jungkun
37
Vrontis, Demetris
37
Eisend, Martin
36
Kim, Seongseop
36
Verhoef, Peter C.
36
Foxall, Gordon R.
35
Hyun, Sunghyup Sean
35
Wong, IpKin Anthony
35
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Institution
All
Gottfried Wilhelm Leibniz Universität Hannover
1
Marketing-Kontaktseminar <2, 1984, Hannover>
1
Stiftung Verbraucherinstitut
1
Universität Hannover / Abteilung Markt und Konsum
1
Universität Rostock / Institut für Marketing & Innovationsmanagement
1
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All
Journal of business research : JBR
40
Journal of retailing and consumer services
21
Journal of promotion management : JPM
10
Journal of fashion marketing and management
9
Marketing intelligence & planning
8
The journal of brand management : an international journal
8
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of international consumer marketing
6
Journal of business ethics : JOBE
5
Journal of marketing communications
5
European journal of marketing : EJM
4
International journal of consumer studies
4
International journal of hospitality management
4
International marketing review
4
Journal of electronic commerce research : JECR
4
Australasian marketing journal
3
International journal of retail & distribution management
3
Journal of advertising : official publication of the American Academy of Advertising
3
Psychology & marketing
3
The journal of consumer marketing
3
The service industries journal
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Cross-cultural and critical perspectives on brands
2
Direct marketing : an international journal
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
Electronic commerce research
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of wine business research : IJWBR
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing management : MM
2
Journal of travel and tourism marketing
2
Journal of vacation marketing
2
Marketing : ZFP ; journal of research and management
2
Strategic change
2
The international review of retail, distribution and consumer research
2
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ECONIS (ZBW)
Showing
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1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
How young adult consumers evaluate diffusion brands : effects of
brand
loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
3
Young consumers' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
Saved in:
4
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
5
Luxury
fashion
branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
6
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
7
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
8
A passion for
fashion
: the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia
;
Costa, Inês
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
Saved in:
9
Anticipated consumer guilt : an investigation into its antecedents and consequences for fair-trade consumption
Lindenmeier, Jörg
;
Lwin, Michael
;
Andersch, Henrike
; …
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
4
,
pp. 444-459
Persistent link: https://www.econbiz.de/10011791113
Saved in:
10
Consumer attitudes towards luxury
fashion
apparel made in sweatshops
Phau, Ian
;
Teah, Min
;
Chuah, Joe
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 169-187
Persistent link: https://www.econbiz.de/10011316418
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