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~person:"Benkenstein, Martin"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Swait, Joffre"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~subject:"Theory"
~type_genre:"Article in journal"
~type_genre:"Bibliography included"
~type_genre:"Reprint"
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Konsumentenverhalten
Marktforschung
Mode
Theory
Consumer behaviour
257
Brand management
78
Markenführung
78
Brand image
65
Markenimage
65
Brand
49
Markenartikel
48
Advertising effects
36
Beziehungsmarketing
36
Relationship marketing
36
Werbewirkung
36
Luxury goods
33
Luxusgüter
33
Emotion
30
Advertising
24
Werbung
24
Customer satisfaction
23
Internet marketing
23
Kundenzufriedenheit
23
Online-Marketing
23
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21
Social web
21
Viral marketing
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Virales Marketing
20
Australia
17
Australien
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15
Kulturelle Identität
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Globalisierung
13
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Welt
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World
13
Dienstleistungsqualität
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Fashion
12
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12
Marketingmanagement
12
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Article
251
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8
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Bibliography included
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Aufsatz in Zeitschrift
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Collection of articles of several authors
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Sammelwerk
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Hochschulschrift
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Thesis
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Bibliografie enthalten
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Graue Literatur
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2
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English
255
German
4
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Benkenstein, Martin
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Swait, Joffre
Han, Heesup
113
Mattila, Anna S.
97
Lusk, Jayson L.
75
Gierl, Heribert
71
Khare, Arpita
68
Dwivedi, Yogesh Kumar
64
Grewal, Dhruv
61
Nayga, Rodolfo M.
60
Septianto, Felix
59
Belk, Russell W.
57
Jang, Soocheong
57
Ko, Eunju
57
Paul, Justin
56
Herrmann, Andreas
52
Walsh, Gianfranco
49
Bagozzi, Richard P.
47
Hollebeek, Linda D.
45
Kim, Jungkeun
45
Choi, Tsan-Ming
42
Diamantopoulos, Adamantios
42
Sharma, Piyush
41
Bang, Nguyen
40
Das, Gopal
39
Rajagopal
39
Thaichon, Park
39
Ko, Yong Jae
37
Park, Jungkun
37
Vrontis, Demetris
37
Wiedmann, Klaus-Peter
37
Kim, Seongseop
36
Verhoef, Peter C.
36
Eisend, Martin
35
Hyun, Sunghyup Sean
35
Wong, IpKin Anthony
35
Dens, Nathalie
34
Foxall, Gordon R.
34
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Universität Rostock / Institut für Marketing & Innovationsmanagement
1
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Journal of business research : JBR
40
Journal of retailing and consumer services
21
Journal of promotion management : JPM
10
Journal of fashion marketing and management
9
Marketing intelligence & planning
8
The journal of brand management : an international journal
8
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of international consumer marketing
6
Journal of business ethics : JOBE
5
Journal of marketing communications
5
European journal of marketing : EJM
4
International journal of consumer studies
4
International journal of hospitality management
4
International marketing review
4
Journal of electronic commerce research : JECR
4
Australasian marketing journal
3
International journal of retail & distribution management
3
Journal of advertising : official publication of the American Academy of Advertising
3
Psychology & marketing
3
The journal of consumer marketing
3
The service industries journal
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Cross-cultural and critical perspectives on brands
2
Direct marketing : an international journal
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
Electronic commerce research
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of wine business research : IJWBR
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing management : MM
2
Journal of travel and tourism marketing
2
Journal of vacation marketing
2
Marketing : ZFP ; journal of research and management
2
Strategic change
2
The international review of retail, distribution and consumer research
2
The journal of product & brand management
2
The journal of services marketing
2
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ECONIS (ZBW)
Showing
1
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259
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1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
How young adult consumers evaluate diffusion brands : effects of
brand
loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
3
Young consumers' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
Saved in:
4
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
5
Luxury
fashion
branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
6
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
7
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
8
A passion for
fashion
: the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia
;
Costa, Inês
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
Saved in:
9
Anticipated consumer guilt : an investigation into its antecedents and consequences for fair-trade consumption
Lindenmeier, Jörg
;
Lwin, Michael
;
Andersch, Henrike
; …
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
4
,
pp. 444-459
Persistent link: https://www.econbiz.de/10011791113
Saved in:
10
Consumer attitudes towards luxury
fashion
apparel made in sweatshops
Phau, Ian
;
Teah, Min
;
Chuah, Joe
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 169-187
Persistent link: https://www.econbiz.de/10011316418
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