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~person:"Bijmolt, Tammo H. A."
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Kundenbindungsprogramm
13
Loyalty program
13
Beziehungsmarketing
11
Relationship marketing
11
Consumer behaviour
7
Konsumentenverhalten
7
Einzelhandel
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Retail trade
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Loyalty programs
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Performance-Messung
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Austauschtheorie
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Direct marketing
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Direktmarketing
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Food retailing
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Bijmolt, Tammo H. A.
Porter, Michael E.
66
Zahn, Erich
31
Hinterhuber, Hans H.
24
Corsten, Hans
22
Parnell, John A.
22
Simon, Hermann
20
Bresser, Rudi K. F.
19
Wildemann, Horst
19
Hitt, Michael A.
18
Link, Jörg
18
Barney, Jay B.
17
Proff, Heike
16
Albach, Horst
15
Zentes, Joachim
15
Prahalad, Coimbatore K.
14
Sjurts, Insa
14
Cotterill, Ronald W.
13
Klapper, Daniel
13
Rugman, Alan M.
13
Will, Thomas
13
Draganska, Michaela
12
Meffert, Heribert
12
Pechlaner, Harald
12
Zhang, Z. John
12
Backhaus, Klaus
11
Casadesus-Masanell, Ramon
11
Elixmann, Dieter
11
Freiling, Jörg
11
Horváth, Péter
11
Kinkel, Steffen
11
Lay, Gunter
11
Rubinfeld, Daniel L.
11
Tanford, Sarah
11
Teece, David J.
11
Thomas, Howard
11
Ahlert, Dieter
10
D'Aveni, Richard A.
10
Ghemawat, Pankaj
10
Hamel, Gary
10
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Marketing letters : a journal of research in marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Customer engagement marketing
1
European journal of marketing : EJM
1
Foundations and trends in marketing : FTMKT
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of management reviews : IJMR
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
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MSI reports : working paper series
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ECONIS (ZBW)
13
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1
The effects of introducing and terminating loyalty programs
Melnyk, Valentyna
;
Bijmolt, Tammo H. A.
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 398-419
Persistent link: https://www.econbiz.de/10011309596
Saved in:
2
Advancing research on loyalty programs : a future research agenda
Breugelmans, Els
;
Bijmolt, Tammo H. A.
;
Zhang, Jie
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 127-139
Persistent link: https://www.econbiz.de/10011339370
Saved in:
3
Reward redemption effects in a loyalty program when customers choose how much and when to redeem
Dorotic, Matilda
;
Verhoef, Peter C.
;
Fok, Dennis
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 339-355
Persistent link: https://www.econbiz.de/10011280204
Saved in:
4
Multi-tier loyalty programs to stimulate customer engagement
Bijmolt, Tammo H. A.
;
Krafft, Manfred
;
Sesé, F. Javier
; …
- In:
Customer engagement marketing
,
(pp. 119-139)
.
2018
Persistent link: https://www.econbiz.de/10011739846
Saved in:
5
Adoption and effectiveness of loyalty programs : the retailer's perspective : Report No. 03-124
Leenheer, Jorna
;
Bijmolt, Tammo H. A.
- In:
MSI reports : working paper series
(
2003
)
4
,
pp. 91-109
Persistent link: https://www.econbiz.de/10002090572
Saved in:
6
Loyalty programmes : current knowledge and research directions
Dorotic, Matilda
;
Bijmolt, Tammo H. A.
;
Verhoef, Peter C.
- In:
International journal of management reviews : IJMR
14
(
2012
)
3
,
pp. 217-237
Persistent link: https://www.econbiz.de/10009621196
Saved in:
7
Loyalty programs : generalizations on their adoption, effectiveness and design
Bijmolt, Tammo H. A.
;
Dorotic, Matilda
;
Verhoef, Peter C.
-
2011
Persistent link: https://www.econbiz.de/10009545646
Saved in:
8
Do vendors benefit from promotions in a multi-vendor loyalty program?
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
4
,
pp. 341-356
Persistent link: https://www.econbiz.de/10010217761
Saved in:
9
Which retailers adopt a loyalty program? : an empirical study
Leenheer, Jorna
;
Bijmolt, Tammo H. A.
- In:
Journal of retailing and consumer services
15
(
2008
)
6
,
pp. 429-442
Persistent link: https://www.econbiz.de/10003750750
Saved in:
10
Evaluating the impact of VAT-free promotion : the role of loyalty program membership and category characteristics
Vafainia, Saeid
;
Breugelmans, Els
;
Bijmolt, Tammo H. A.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 455-476
Persistent link: https://www.econbiz.de/10012793434
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