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Services marketing
Zeithaml, Valarie A.; Bitner, Mary Jo - 1996 - 1. ed.
Persistent link: https://www.econbiz.de/10000550842
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Services marketing : integrating customer focus across the firm
Zeithaml, Valarie A.; Bitner, Mary Jo - 2000 - 2. ed.
Persistent link: https://www.econbiz.de/10001373972
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Services marketing : integrating customer focus across the firm
Zeithaml, Valarie A.; Bitner, Mary Jo; Gremler, Dwayne D. - 2017 - Seventh edition
"This text is for students and business people who recognize the vital role that services play in the economy and its … future. The advanced economies of the world are now dominated by services, and virtually all companies view service as …"Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future …
Persistent link: https://www.econbiz.de/10011617222
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Services marketing : integrating customer focus across the firm
Zeithaml, Valarie A.; Bitner, Mary Jo - 2003 - 3. ed
Persistent link: https://www.econbiz.de/10001678929
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Services marketing : integrating customer focus across the firm
Zeithaml, Valarie A.; Bitner, Mary Jo; Gremler, Dwayne D. - 2006 - 4. ed.
Persistent link: https://www.econbiz.de/10002479809
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Moving forward and making a difference : research priorities for the science of service
Ostrom, Amy L.; Bitner, Mary Jo; Brown, Stephen Walter; … - In: Journal of service research : JSR 13 (2010) 1, pp. 4-36
Persistent link: https://www.econbiz.de/10003959014
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High tech and high touch : a framework for understanding user attitudes and behaviors related to smart interactive services
Wünderlich, Nancy V.; Wangenheim, Florian von; Bitner, … - In: Journal of service research : JSR 16 (2013) 1, pp. 3-20
Persistent link: https://www.econbiz.de/10009751129
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The service imperative
Bitner, Mary Jo; Brown, Stephen Walter - In: Business horizons 51 (2008) 1, pp. 39-46
Persistent link: https://www.econbiz.de/10003708228
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The evolution and discovery of service science in business schools
Bitner, Mary Jo; Brown, Stephen Walter - In: Services science : fundamentals, challenges and future …, (pp. 91-101). 2007
Persistent link: https://www.econbiz.de/10003605022
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Services marketing
Bitner, Mary Jo (contributor)
Persistent link: https://www.econbiz.de/10004338155