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Marketing Communications in Emerging Economies, Volume I : Foundational and Contemporary Issues

Anning-Dorson, Thomas (ed.); Hinson, Robert (ed.); … - 2021 - 1st ed. 2021.

Chapter 1 Introduction to Marketing Communications: Setting the Scene for Emerging Economies -- Chapter 2 Customer … Value and Marketing Communications -- Chapter 3 Cultural Values and Marketing Communications in Emerging Markets -- Chapter … 4 Bibliometric Review and Direction for Integrated Marketing Communications Research: Implications for Emerging Markets …

Persistent link: https://www.econbiz.de/10012655221

Foundational and contemporary issues

Anning-Dorson, Thomas (ed.); Hinson, Robert (ed.); … - 2021

Persistent link: https://www.econbiz.de/10012605578

Consumers' attitude towards social media advertising and their behavioural response : the moderating role of corporate reputation

Boateng, Henry; Okoe, Abednego Feehi - In: Journal of research in interactive marketing : … 9 (2015) 4, pp. 299-312

Persistent link: https://www.econbiz.de/10011456005

Antecedents of adaptive selling behaviour : a study of the Korean cosmetic industry

Amenuvor, Fortune Edem; Yi, Ho Taek; Boateng, Henry - In: Asia Pacific journal of marketing and logistics 34 (2022) 4, pp. 688-706

Persistent link: https://www.econbiz.de/10013163371

Examining the consequences of adaptive selling behavior by door-to-door salespeople in the Korean cosmetic industry

Amenuvor, Fortune Edem; Yi, Ho Taek; Boateng, Henry - In: Asia Pacific journal of marketing and logistics 34 (2022) 4, pp. 800-816

Persistent link: https://www.econbiz.de/10013163381

Examining the relationship between customer bonding, customer participation, and customer satisfaction

Yi, Ho Taek; Yeo, Chankoo; Amenuvor, Fortune Edem; … - In: Journal of retailing and consumer services 62 (2021), pp. 1-11

Persistent link: https://www.econbiz.de/10012648843

Trust and customer engagement in the banking sector in Ghana

Kosiba, John Paul Basewe; Boateng, Henry; Okoe, … - In: The service industries journal 40 (2020) 13/14, pp. 960-973

Persistent link: https://www.econbiz.de/10012292980

Examining customers' continuance intentions towards internet banking usage

Ofori, Kwame Simpe; Boateng, Henry; Okoe, Abednego Feehi; … - In: Marketing intelligence & planning 35 (2017) 6, pp. 756-773

Persistent link: https://www.econbiz.de/10011797804

Customers' perceived risk and trust in using mobile money services : an empirical study of Ghana

Abdul-Hamid, Ibn Kailan; Shaikh, Aijaz A.; Boateng, Henry; … - In: International journal of e-business research : an … 15 (2019) 1, pp. 1-19

Persistent link: https://www.econbiz.de/10011996820

An empirical investigation of perceived relational benefits and brand engagement in restaurant services

Odoom, Raphael; Boateng, Henry; Asante, Bismark Omane - In: International journal of contemporary hospitality management 29 (2017) 11, pp. 2767-2784

Persistent link: https://www.econbiz.de/10011799898