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Bonoma, Thomas V. (ed.); Zaltman, Gerald (contributor) - 1978

Persistent link: https://www.econbiz.de/10013541200

HBR's 10 must reads on sales : with bonus interview of Andris Zoltners

Bonoma, Thomas V. - 2017

If you read nothing else on sales, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success.--

Persistent link: https://www.econbiz.de/10011629881

Evaluating market segmentation approaches

Bonoma, Thomas V.; Shapiro, Benson P. - In: Industrial marketing management : the international … 13 (1984) 4, pp. 257-268

Persistent link: https://www.econbiz.de/10001944235

Segmenting the industrial market

Bonoma, Thomas V.; Shapiro, Benson P. - 1983

Persistent link: https://www.econbiz.de/10004773962

Managing marketing : text, cases, and readings

Bonoma, Thomas V. - 1984

Persistent link: https://www.econbiz.de/10000149314

Case research in marketing : opportunities, problems, and a process

Bonoma, Thomas V. - In: Journal of marketing research : JMR 22 (1985) 2, pp. 199-208

Persistent link: https://www.econbiz.de/10001944223

Toward a social analysis of consumption : buyer-seller negotiations in context

Bonoma, Thomas V. - In: Consumer and industrial buying behavior, (pp. 345-353). 1977

Persistent link: https://www.econbiz.de/10001944248

Markterfolge begünstigen Marketingträgheit

Bonoma, Thomas V. - In: Harvard-Manager : Periodikum zu Theorie u. Praxis d. … (1983) 3, pp. 15-21

Persistent link: https://www.econbiz.de/10003498931

Auf der Suche nach dem wirklichen Käufer

Bonoma, Thomas V. - In: Harvard-Manager : Periodikum zu Theorie u. Praxis d. … (1984) 1, pp. 80-88

Persistent link: https://www.econbiz.de/10003498937

Umstürzler am Werk

Bonoma, Thomas V. - In: Harvard-Manager : Periodikum zu Theorie u. Praxis d. … (1987) 2, pp. 109-113

Persistent link: https://www.econbiz.de/10003498940