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Bornemann, Torsten
Homburg, Christian
740
Krohmer, Harley
48
Stock, Ruth
43
Jensen, Ove
41
Klarmann, Martin
41
Fürst, Andreas
31
Stock-Homburg, Ruth
26
Wieseke, Jan
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Faßnacht, Martin
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Garbe, Bernd
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Luo, Xueming
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Neuproduktvorankündigungen : Inhaltliche Gestaltung und marktbezogene Auswirkungen
Bornemann, Torsten
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008653435
Saved in:
2
Implementing the marketing concept at the employee-customer interface : the role of customer need knowledge
Homburg, Christian
;
Wieseke, Jan
;
Bornemann, Torsten
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 64-81
Persistent link: https://www.econbiz.de/10003860862
Saved in:
3
Preannouncing pioneering versus follower products : what should the message be?
Homburg, Christian
;
Bornemann, Torsten
;
Totzek, Dirk
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 310-327
Persistent link: https://www.econbiz.de/10003900702
Saved in:
4
Psychological distance and the dual role of price
Bornemann, Torsten
;
Homburg, Christian
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
3
,
pp. 490-504
Persistent link: https://www.econbiz.de/10009375682
Saved in:
5
Key account management
Homburg, Christian
;
Bornemann, Torsten
- In:
Handbook of business-to-business marketing
,
(pp. 456-472)
.
2012
Persistent link: https://www.econbiz.de/10009500133
Saved in:
6
Corporate social responsibility in business-to-business markets : how organizational customers account for supplier corporate social responsibility engagement
Homburg, Christian
;
Stierl, Marcel
;
Bornemann, Torsten
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 54-72
Persistent link: https://www.econbiz.de/10010203365
Saved in:
7
Delusive perception : antecedents and consequences of salespeople's misperception of customer commitment
Homburg, Christian
;
Bornemann, Torsten
;
Kretzer, Max
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 137-153
Persistent link: https://www.econbiz.de/10010345196
Saved in:
8
In the eye of the beholder? : the effect of product appearance on shareholder value
Bornemann, Torsten
;
Schöler, Lisa
;
Homburg, Christian
- In:
The journal of product innovation management : an …
32
(
2015
)
5
,
pp. 704-715
Persistent link: https://www.econbiz.de/10011441452
Saved in:
9
The role of chief marketing officers for venture capital funding : endowing new ventures with marketing legitimacy
Homburg, Christian
;
Hahn, Alexander
;
Bornemann, Torsten
; …
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 625-644
Persistent link: https://www.econbiz.de/10010489698
Saved in:
10
In the eye of the beholder? : the effect of product appearance on shareholder value
Homburg, Christian
;
Bornemann, Torsten
;
Schöler, Lisa
- In:
Marketing : value creation or value destruction?
.
2013
Persistent link: https://www.econbiz.de/10009675541
Saved in:
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