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~person:"Bradlow, Eric T."
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliografie"
~type_genre:"Book section"
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Bradlow, Eric T.
Hruschka, Harald
20
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15
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15
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15
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Marketing letters : a journal of research in marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Journal of marketing research : JMR
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Quantitative marketing and economics : QME
1
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
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Special issue: Seventh tri-annual Choice Symposium
Bradlow, Eric T.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003774200
Saved in:
2
Beyond conjoint analysis : advances in preference measurement
Netzer, Oded
;
Toubia, Olivier
;
Bradlow, Eric T.
;
Dahan, Ely
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 337-354
Persistent link: https://www.econbiz.de/10003774357
Saved in:
3
Measuring the value of point-of-purchase marketing with commercial eye-tracking data
Chandon, Pierre
;
Hutchinson, J. W.
;
Bradlow, Eric T.
; …
- In:
Visual marketing : from attention to action ; …
,
(pp. 224-258)
.
2008
Persistent link: https://www.econbiz.de/10009260338
Saved in:
4
Revisiting the workshop on quantitative marketing and structural econometrics
Gordon, Brett R.
;
Thomadsen, Raphael
;
Bradlow, Eric T.
; …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
6
,
pp. 945-949
Persistent link: https://www.econbiz.de/10009427842
Saved in:
5
Bayesian multi-resolution spatial analysis with applications to marketing
Hui, Sam K.
;
Bradlow, Eric T.
- In:
Quantitative marketing and economics : QME
10
(
2012
)
4
,
pp. 419-452
Persistent link: https://www.econbiz.de/10009678519
Saved in:
6
Path data in marketing : an integrative framework and prospectus for model building
Hui, Sam K.
;
Fader, Peter
;
Bradlow, Eric T.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 320-335
Persistent link: https://www.econbiz.de/10003843333
Saved in:
7
Automated marketing research using online customer reviews
Lee, Thomas Y.
;
Bradlow, Eric T.
- In:
Journal of marketing research : JMR
48
(
2011
)
5
,
pp. 881-894
Persistent link: https://www.econbiz.de/10009355021
Saved in:
8
Measuring multichannel advertising response
Zantedeschi, Daniel
;
Feit, Elea McDonnell
;
Bradlow, Eric T.
- In:
Management science : journal of the Institute for …
63
(
2017
)
8
,
pp. 2706-2728
Persistent link: https://www.econbiz.de/10011741415
Saved in:
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