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~person:"Brock, James L."
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Consumer behaviour
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Brock, James L.
Han, Heesup
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Nayga, Rodolfo M.
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Septianto, Felix
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Wansink, Brian
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Paul, Justin
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Agarwal, Sumit
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Chintagunta, Pradeep K.
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Jang, Soocheong
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Asia Pacific journal of marketing and logistics
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European journal of marketing : EJM
1
The international review of retail, distribution and consumer research
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The journal of services marketing
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ECONIS (ZBW)
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The impact of corporate social responsibility (CSR) performance and perceived
brand
quality on customer-based
brand
preference
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Shi, Guicheng
; …
- In:
The journal of services marketing
28
(
2014
)
3
,
pp. 181-194
Persistent link: https://www.econbiz.de/10010391437
Saved in:
2
What drives Indian consumer credit card loyalty? : the perspective of involvement in reward programmes
Liu, Matthew Tingchi
;
Brock, James L.
;
Singh, Ramendra
; …
- In:
The international review of retail, distribution and …
22
(
2012
)
4
,
pp. 365-383
Persistent link: https://www.econbiz.de/10009572798
Saved in:
3
Selecting a female athlete endorser in China : the effect of attractiveness, match-up, and consumer gender difference
Liu, Matthew Tingchi
;
Brock, James L.
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1214-1235
Persistent link: https://www.econbiz.de/10009267029
Saved in:
4
Perceived benefits, perceived risk, and trust : influences on consumers' group buying behaviour
Liu, Matthew Tingchi
;
Brock, James L.
;
Shi, Gui Cheng
; …
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
2
,
pp. 225-248
Persistent link: https://www.econbiz.de/10009752331
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