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Customer engagement : contemporary issues and challenges
Brodie, Roderick J. (ed.); Hollebeek, Linda D. (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10011412087
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Strategic drivers, anticipated and unanticipated outcomes of customer engagement
Hollebeek, Linda D.; Conduit, Jodie; Brodie, Roderick J. - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 393-398
Persistent link: https://www.econbiz.de/10011483099
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Advancing and consolidating knowledge about customer engagement
Brodie, Roderick J.; Hollebeek, Linda D. - In: Journal of service research : JSR 14 (2011) 3, pp. 283-284
Persistent link: https://www.econbiz.de/10009383364
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Customer engagement : opportunities and challenges for organizations
Bolton, Ruth N. - In: Journal of service research : JSR 14 (2011) 3, pp. 272-274
Persistent link: https://www.econbiz.de/10009383389
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Customer engagement : conceptual domain, fundamental propositions, and implications for research
Brodie, Roderick J.; Hollebeek, Linda D.; Jurić, Biljana; … - In: Journal of service research : JSR 14 (2011) 3, pp. 252-271
Persistent link: https://www.econbiz.de/10009383399
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Consumer brand enagement in social media : conceptualization, scale development and validation
Hollebeek, Linda D.; Glynn, Mark S.; Brodie, Roderick J. - In: Journal of interactive marketing : a quarterly … 28 (2014) 2, pp. 149-165
Persistent link: https://www.econbiz.de/10010399391