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Market orientation, competitive advantage, and performance : a demand-based perspective

Zhou, Kevin Zheng; Brown, James R.; Dev, Chekitan S. - In: Journal of business research : JBR 62 (2009) 11, pp. 1063-1070

Persistent link: https://www.econbiz.de/10003896914

The effects of transacation-specific investments in marketing channels: the moderating role of relational norms

Brown, James R.; Crosno, Jody L.; Dev, Chekitan S. - In: Journal of marketing theory and practice 17 (2009) 4, pp. 317-333

Persistent link: https://www.econbiz.de/10003897723

Global brand expansion : how to select a market entry strategy

Dev, Chekitan S.; Brown, James R.; Zhou, Kevin Zheng - In: The Cornell School of hotel administration handbook of …, (pp. 975-989). 2010

Persistent link: https://www.econbiz.de/10008667097

Looking beyond RevPAR : productivity consequences of hotel strategies

Brown, James R.; Dev, Chekitan S. - In: The Cornell School of hotel administration handbook of …, (pp. 912-928). 2010

Persistent link: https://www.econbiz.de/10008667101

Customer orientation or competitor orientation : which marketing strategy has a higher payoff for hotel brands?

Dev, Chekitan S.; Zhou, Kevin Zheng; Brown, James R.; … - In: The Cornell School of hotel administration handbook of …, (pp. 263-272). 2010

Persistent link: https://www.econbiz.de/10008667136

The role of ownership in managing interfirm opportunism : a dyadic study

Brown, James R.; Krishen, Anjala S.; Dev, Chekitan S. - In: Journal of marketing channels : ... distribution … 21 (2014) 1, pp. 31-42

Persistent link: https://www.econbiz.de/10010347437

The effects of customer and competitor orientations on performance in global markets: a contingency analysis

Zhou, Kevin Zheng; Brown, James R.; Dev, Chekitan S.; … - In: Journal of international business studies : JIBS ; an … 38 (2007) 2, pp. 303-319

Persistent link: https://www.econbiz.de/10003460310

Using influence strategies to reduce marketing channel opportunism : the moderating effect of relational norms

Brown, James R.; Grzeskowiak, Stephan; Dev, Chekitan S. - In: Marketing letters : a journal of research in marketing 20 (2009) 2, pp. 139-154

Persistent link: https://www.econbiz.de/10003819964

Relationship satisfaction : an overlooked marketing channel safeguard

Brown, James R.; Crosno, Jody L.; Liu, Yuerong; Dev, … - In: Industrial marketing management : the international … 87 (2020), pp. 171-180

Persistent link: https://www.econbiz.de/10012285151

Market orientation, competitive advantage, and performance: A demand-based perspective

Zhou, Kevin Zheng; Brown, James R.; Dev, Chekitan S. - In: Journal of Business Research 62 (2009) 11, pp. 1063-1070

This study assesses how customer value affects a firm's market orientation and consequently, competitive advantage and organizational performance in a service industry -- the global hotel industry. The findings show that if a firm perceives its customers as valuing service, the firm is more...

Persistent link: https://www.econbiz.de/10005067180