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Relationship satisfaction : an overlooked marketing channel safeguard

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Handbook of research on distribution channels

Ingene, Charles A. (ed.); Brown, James R. (ed.); … - 2019

Contents: Preface / Charles A. Ingene and James R. Brown -- 1. Introduction -- James R. Brown and Charles A. Ingene / Part I: Location in a value chain: conceptual and analytical perspectives -- 2. Choosing value-chain locations in marketing channels: integrating service-dominant logic and...

Persistent link: https://www.econbiz.de/10012294432

A cross-channel comparison of supplier-retailer relations

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