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~person:"Brown, Stephen"
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Spezialgebiete des Marketing
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Brown, Stephen
Kotler, Philip
237
Meffert, Heribert
233
Bruhn, Manfred
179
Pepels, Werner
120
Irwin, Scott H.
94
Fritz, Wolfgang
75
Kaiser, Harry M.
68
Belz, Christian
66
Wiedmann, Klaus-Peter
64
Wilson, William W.
62
Good, Darrel L.
61
Homburg, Christian
60
Bauer, Hans H.
56
Franses, Philip Hans
52
Jabbar, Mohammad A.
51
Kirchgeorg, Manfred
50
Armstrong, Gary
49
Jayne, Thomas S.
49
McDonald, Malcolm
49
Reinecke, Sven
49
Sheth, Jagdish N.
49
Dichtl, Erwin
48
Tomczak, Torsten
47
Zerres, Michael P.
47
Backhaus, Klaus
46
Huber, Frank
45
Baker, Michael John
43
Raffée, Hans
43
Kreutzer, Ralf T.
42
Kuß, Alfred
42
Garcia, Philip
41
Kerin, Roger A.
41
Diller, Hermann
40
Kleinaltenkamp, Michael
40
Unger, Fritz
40
Brorsen, B. Wade
39
Griffith, Garry R.
37
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37
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36
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European Journal of Marketing
7
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3
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3
Journal of Historical Research in Marketing
2
Journal of historical research in marketing
2
Qualitative Market Research: An International Journal
2
Routledge interpretive marketing research
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1
Postmodern
marketing
Brown, Stephen
;
Brown, Stephen Walter
-
1995
-
1. publ.
Persistent link: https://www.econbiz.de/10000507753
Saved in:
2
Please hold, your call is important to us : some thoughts on unspeakable customer experiences
Brown, Stephen
- In:
Memorable customer experiences : a research anthology
,
(pp. 253-266)
.
2009
Persistent link: https://www.econbiz.de/10003902768
Saved in:
3
The failgood factor: playing hopscotch in the
marketing
minefield
Brown, Stephen
- In:
The marketing review
7
(
2007
)
2
,
pp. 125-138
Persistent link: https://www.econbiz.de/10003501542
Saved in:
4
Brands on a wet, black bough :
marketing
the masterworks of modernism
Brown, Stephen
- In:
Arts and the market
5
(
2015
)
1
,
pp. 5-24
Persistent link: https://www.econbiz.de/10011431954
Saved in:
5
Retro from the get-go : reactionary reflections on
marketing
's yestermania
Brown, Stephen
- In:
Journal of historical research in marketing
5
(
2013
)
4
,
pp. 521-536
Persistent link: https://www.econbiz.de/10010200707
Saved in:
6
Quälen Sie Ihre Kunden - die mögen das
Brown, Stephen
- In:
Harvard-Business-Manager : das Wissen der Besten
24
(
2002
)
2
,
pp. 64-70
Persistent link: https://www.econbiz.de/10001636211
Saved in:
7
Marketing
: the retro revolution
Brown, Stephen
-
2001
-
Online-Ausg.
This text explores the current trend in
marketing
to draw on its past, whether with retro-products like the neo …
Persistent link: https://www.econbiz.de/10013208026
Saved in:
8
Stanley Hollander's T-shirt test : where
marketing
history meets psychogeography
Brown, Stephen
- In:
Journal of historical research in marketing
9
(
2017
)
1
,
pp. 2-16
Persistent link: https://www.econbiz.de/10011697048
Saved in:
9
Marketing
(as) rhetoric : paradigms, provocations, and perspectives
Brown, Stephen
;
Hackley, Christopher E.
;
Hunt, Shelby D.
; …
- In:
Journal of marketing management : MM
34
(
2018
)
15/16
,
pp. 1336-1378
Persistent link: https://www.econbiz.de/10011988070
Saved in:
10
Once upon a market dreary : the prescient
marketing
principles of Edgar Allan Poe
Brown, Stephen
;
McGowan, Pauric
- In:
Journal of marketing management : MM
34
(
2018
)
15/16
,
pp. 1379-1396
Persistent link: https://www.econbiz.de/10011988073
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