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Postmodern marketing

Brown, Stephen; Brown, Stephen Walter - 1995 - 1. publ.

Persistent link: https://www.econbiz.de/10000507753

Please hold, your call is important to us : some thoughts on unspeakable customer experiences

Brown, Stephen - In: Memorable customer experiences : a research anthology, (pp. 253-266). 2009

Persistent link: https://www.econbiz.de/10003902768

The failgood factor: playing hopscotch in the marketing minefield

Brown, Stephen - In: The marketing review 7 (2007) 2, pp. 125-138

Persistent link: https://www.econbiz.de/10003501542

Brands on a wet, black bough : marketing the masterworks of modernism

Brown, Stephen - In: Arts and the market 5 (2015) 1, pp. 5-24

Persistent link: https://www.econbiz.de/10011431954

Retro from the get-go : reactionary reflections on marketing's yestermania

Brown, Stephen - In: Journal of historical research in marketing 5 (2013) 4, pp. 521-536

Persistent link: https://www.econbiz.de/10010200707

Quälen Sie Ihre Kunden - die mögen das

Brown, Stephen - In: Harvard-Business-Manager : das Wissen der Besten 24 (2002) 2, pp. 64-70

Persistent link: https://www.econbiz.de/10001636211

Marketing : the retro revolution

Brown, Stephen - 2001

Retro-marketing is all around us, whether it be retro-products like the neo-Beetle, retro-scapes, such as Niketown, or … conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity …. Marketing - The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of …

Persistent link: https://www.econbiz.de/10012674849

Marketing : the retro revolution

Brown, Stephen - 2001 - Online-Ausg.

This text explores the current trend in marketing to draw on its past, whether with retro-products like the neo …

Persistent link: https://www.econbiz.de/10013208026

Stanley Hollander's T-shirt test : where marketing history meets psychogeography

Brown, Stephen - In: Journal of historical research in marketing 9 (2017) 1, pp. 2-16

Persistent link: https://www.econbiz.de/10011697048

Marketing (as) rhetoric : paradigms, provocations, and perspectives

Brown, Stephen; Hackley, Christopher E.; Hunt, Shelby D.; … - In: Journal of marketing management : MM 34 (2018) 15/16, pp. 1336-1378

Persistent link: https://www.econbiz.de/10011988070