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Buying a product for an anticipated consumption situation : observation of high- and low-involved wine buyers in a retail store

Hirche, Martin; Bruwer, Johan - In: International journal of wine business research : IJWBR 26 (2014) 4, pp. 295-318

Persistent link: https://www.econbiz.de/10010462622

Consumer involvement and associated behaviour in the UK high-end retail off-trade wine market

Bruwer, Johan; Burrows, Nicole; Chaumont, Sylvia; Li, Elton - In: The international review of retail, distribution and … 24 (2014) 2, pp. 145-165

Persistent link: https://www.econbiz.de/10010367008

Buying a product for an anticipated consumption situation

Hirche, Martin; Bruwer, Johan - In: International Journal of Wine Business Research 26 (2014) 4, pp. 295-318

-administered questionnaires in a central city retail location in Australia. Findings – There are no significant relationships between consumers …’ involvement with wine products and what occasion or constellation of persons is anticipated when purchasing wine in a retail store …

Persistent link: https://www.econbiz.de/10014814227

Region of origin as choice factor : wine knowledge and wine tourism involvement influence

Famularo, Biagio; Bruwer, Johan; Li, Elton - In: International journal of wine business research : IJWBR 22 (2010) 4, pp. 362-385

Persistent link: https://www.econbiz.de/10008778599

The BYOB of wine phenomenon of consumers in the Australian licensed on-premise foodservice sector

Bruwer, Johan; Nam, Kyung-hwa - In: International journal of hospitality management 29 (2010) 1, pp. 83-91

Persistent link: https://www.econbiz.de/10003964088

Consumer behaviour and sensory preference differences : implications for wine product marketing

Bruwer, Johan; Saliba, Anthony; Miller, Bernadette - In: The journal of consumer marketing 28 (2011) 1, pp. 5-18

Persistent link: https://www.econbiz.de/10009009749

The underlying motivations of Chinese wine consumer behaviour

Somogyi, Simon; Li, Elton; Johnson, Trent; Bruwer, Johan; … - In: Asia Pacific journal of marketing and logistics 23 (2011) 4, pp. 473-485

Persistent link: https://www.econbiz.de/10009382070

Consumption dynamics and demographics of Canadian wine consumers : retailing insights from the tasting room channel

Bruwer, Johan; Lesschaeve, Isabelle; Campbell, Benjamin L. - In: Journal of retailing and consumer services 19 (2012) 1, pp. 45-58

Persistent link: https://www.econbiz.de/10009507904

Service quality perception and satisfaction in a New Zealand festivalscape : buying behavior effects

Bruwer, Johan - In: Tourism analysis : an interdisciplinary tourism & … 18 (2013) 1, pp. 61-77

Persistent link: https://www.econbiz.de/10009751088

Country-of-origin (COO) brand preferences and associated knowledge levels of Japanese wine consumers

Bruwer, Johan; Buller, Courtney - In: The journal of product & brand management 21 (2012) 5, pp. 307-316

Persistent link: https://www.econbiz.de/10009625090