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The New Road : Strategic Social Partnerships (Spanish version)

Austin, James E. - 2009

The traditional philanthropy practiced by your company is good. But you may be squandering an opportunity to create true strategic value, both social and financial, through your relationships with civil society

Persistent link: https://www.econbiz.de/10012767013

The New Road : Strategic Social Partnerships (English version)

Austin, James E.; Reficco, Ezequiel A.; Herrero, Gustavo - 2015

Persistent link: https://www.econbiz.de/10014048392

Multinational marketing management : cases and readings

Buzzell, Robert Dow (contributor); … - 1988 - Reprint

Persistent link: https://www.econbiz.de/10000827384

The marketing challenge of 1992

Quelch, John A.; Buzzell, Robert Dow; Salama, Eric R. - 1990

Persistent link: https://www.econbiz.de/10000797815

Global marketing management : cases and readings

Buzzell, Robert Dow (contributor); … - 1995 - 3. ed.

Persistent link: https://www.econbiz.de/10000417031

How global brands compete

Holt, Douglas B.; Quelch, John A.; Taylor, Earl L. - 2009

Persistent link: https://www.econbiz.de/10003785267

Managing the global brand : a typology of consumer perceptions

Holt, Douglas B.; Quelch, John A.; Taylor, Earl L. - In: The global market : developing a strategy to manage …, (pp. 180-201). 2004

Persistent link: https://www.econbiz.de/10002120162

Business solutions for the global poor : creating social and economic value

Rangan, V. Kasturi (ed.); Quelch, John A. (contributor); … - 2007 - 1st ed.

Persistent link: https://www.econbiz.de/10003380543

How Global Brands Compete - With antiglobalization and anti-American sentiments rising, transnational firms are ducking for cover. But they shouldn't be. They should be courting co...

Holt, Douglas B.; Quelch, John A.; Taylor, Earl L. - In: Harvard business review : HBR (2004), pp. 68-75

Persistent link: https://www.econbiz.de/10005925339

Cases in consumer behavior

DeBruicker, F. S. - 1986 - 2. ed.

Persistent link: https://www.econbiz.de/10013475065