//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Campbell, Colin L."
~subject:"COVID-19"
~subject:"Online-Marketing"
~subject:"Öffentlichkeitsarbeit"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Der Einfluß der musikalischen...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
COVID-19
Online-Marketing
Öffentlichkeitsarbeit
Advertising
17
Werbung
17
Advertising effects
8
Werbewirkung
8
Internet marketing
5
Consumer behaviour
3
Konsumentenverhalten
3
Native advertising
3
Artificial intelligence
2
Künstliche Intelligenz
2
Online advertising
2
A/B testing
1
Ad uniformity
1
Advertising experimentation
1
Advertising myths
1
Advertising regulation
1
Banner advertising
1
Bespielte Medien
1
Brand
1
Brand management
1
Competition policy
1
Congruence
1
Consumer protection
1
Content marketing
1
Coronavirus
1
Crisis communication
1
Crisis management
1
Customer integration
1
Deception
1
Experiment
1
FTC
1
Fachzeitschrift
1
Influencer
1
Influencer marketing
1
Influencers
1
Internet der Dinge
1
Internet of things
1
Journal
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Aufsatz im Buch
1
Book section
1
Language
All
English
6
Author
All
Campbell, Colin L.
Bruhn, Manfred
19
Jerath, Kinshuk
12
Wilbur, Kenneth C.
12
Bonatti, Alessandro
10
Sayedi, Amin
10
Tucker, Catherine E.
10
Bergemann, Dirk
9
Pelsmacker, Patrick de
9
Sahni, Navdeep S.
9
Yang, Yanwu
9
Choi, Yung Kyun
8
Dwivedi, Yogesh Kumar
8
Hudders, Liselot
8
Katona, Zsolt
8
Lewis, Randall A.
8
Narayanan, Sridhar
8
Voorveld, Hilde
8
Fogel, Joshua
7
Ghose, Anindya
7
Johnson, Garrett A.
7
Kim, Jooyoung
7
Rozendaal, Esther
7
Arora, Taanika
6
Bellman, Steven
6
Boerman, Sophie C.
6
Calvano, Emilio
6
Cho, Chang-Hoan
6
Eisend, Martin
6
Gordon, Brett R.
6
Greenwood, Jeremy
6
Kumar, Subodha
6
Shin, Woochoel
6
Alleman, James H.
5
Athey, Susan
5
Balseiro, Santiago R.
5
Boenigk, Michael
5
Chintagunta, Pradeep K.
5
Dens, Nathalie
5
Fesenmaier, Daniel R.
5
more ...
less ...
Published in...
All
Business horizons
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of public policy & marketing
1
Online consumer behavior : theory and research in social media, advertising, and e-tail
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Good native advertising isn’t a secret
Campbell, Colin L.
;
Marks, Lawrence J.
- In:
Business horizons
58
(
2015
)
6
,
pp. 599-606
Persistent link: https://www.econbiz.de/10011392828
Saved in:
2
Viewer reactions to online political spoof videos and advertisements
Bal, Anjali S.
;
Campbell, Colin L.
;
Pitt, Leyland F.
- In:
Online consumer behavior : theory and research in …
,
(pp. 185-208)
.
2012
Persistent link: https://www.econbiz.de/10009567794
Saved in:
3
"Unprecedented," "extraordinary," and "we're all in this together" : does advertising really need to be so tedious in challenging times?
Demsar, Vlad
;
Sands, Sean
;
Campbell, Colin L.
;
Pitt, …
- In:
Business horizons
64
(
2021
)
4
,
pp. 415-424
Persistent link: https://www.econbiz.de/10012590326
Saved in:
4
More than meets the eye : the functional components underlying influencer marketing
Campbell, Colin L.
;
Farrell, Justine Rapp
- In:
Business horizons
63
(
2020
)
4
,
pp. 469-479
Persistent link: https://www.econbiz.de/10012287569
Saved in:
5
The role of a companion banner and sponsorship transparency in recognizing and evaluating article-style native advertising
Campbell, Colin L.
;
Evans, Nathaniel J.
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 17-32
Persistent link: https://www.econbiz.de/10011920045
Saved in:
6
The challenges native advertising poses : exploring potential Federal Trade Commission responses and identifying research needs
Campbell, Colin L.
;
Grimm, Pamela E.
- In:
Journal of public policy & marketing
38
(
2019
)
1
,
pp. 110-123
Persistent link: https://www.econbiz.de/10012534216
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->