Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Campbell, Colin L."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Emoji in Advertising
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
18
Werbung
17
Advertising effects
8
Werbewirkung
8
Internet marketing
5
Online-Marketing
5
Artificial intelligence
3
Consumer behaviour
3
Konsumentenverhalten
3
Native advertising
3
Künstliche Intelligenz
2
Marketing
2
Online advertising
2
A/B testing
1
Ad uniformity
1
Advertising experimentation
1
Advertising myths
1
Advertising regulation
1
Banner advertising
1
Bespielte Medien
1
Brand
1
Brand management
1
COVID-19
1
Competition policy
1
Congruence
1
Consumer protection
1
Content marketing
1
Coronavirus
1
Crisis communication
1
Crisis management
1
Customer integration
1
Deception
1
Ethics
1
Experiment
1
FTC
1
Fachzeitschrift
1
Generative AI
1
Influencer
1
Influencer marketing
1
Influencers
1
more ...
less ...
Online availability
All
Undetermined
14
Free
2
Type of publication
All
Article
18
Type of publication (narrower categories)
All
Article in journal
17
Aufsatz in Zeitschrift
17
Aufsatz im Buch
1
Book section
1
Language
All
English
18
Author
All
Campbell, Colin L.
Kaiser, Harry M.
67
Eisend, Martin
48
Anderson, Simon P.
38
Taylor, Charles Raymond
38
Pelsmacker, Patrick de
37
Kind, Hans Jarle
35
Gierl, Heribert
28
Septianto, Felix
28
Wilbur, Kenneth C.
28
Nilssen, Tore
27
Rosengren, Sara
27
Saffer, Henry
27
Pflaum, Dieter
26
Nickel, Volker
25
Okazaki, Shintaro
25
Zaccour, Georges
25
Sethi, Suresh
24
Sørgard, Lars
24
Dahlén, Micael
23
Diehl, Sandra
23
Esch, Franz-Rudolf
23
Pepels, Werner
23
Bruhn, Manfred
22
Stafford, Marla Royne
22
Yoon, Sukki
22
Kinnucan, Henry W.
21
Huh, Jisu
20
Mueller, Barbara
20
Schweiger, Günter
20
Jullien, Bruno
19
Liaukonyte, Jura
19
Prasad, Ashutosh
19
Richards, Timothy J.
19
Silk, Alvin J.
19
Yoon, Hye Jin
19
Dens, Nathalie
18
Ford, John B.
18
Peitz, Martin
18
Schlosser, Rainer
18
more ...
less ...
Published in...
All
Journal of advertising research
5
Business horizons
4
Journal of advertising
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of public policy & marketing
1
Journal of strategic marketing
1
Online consumer behavior : theory and research in social media, advertising, and e-tail
1
Organizational dynamics : a quarterly review of organizational behavior for professional managers
1
Psychology & marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
18
Showing
1
-
10
of
18
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How dark stories boost recall
Campbell, Colin L.
;
Sands, Sean
;
Ferraro, Carla
- In:
Journal of strategic marketing
31
(
2023
)
7
,
pp. 1279-1295
Persistent link: https://www.econbiz.de/10014553080
Saved in:
2
Good native
advertising
isn’t a secret
Campbell, Colin L.
;
Marks, Lawrence J.
- In:
Business horizons
58
(
2015
)
6
,
pp. 599-606
Persistent link: https://www.econbiz.de/10011392828
Saved in:
3
The role of a companion banner and sponsorship transparency in recognizing and evaluating article-style native
advertising
Campbell, Colin L.
;
Evans, Nathaniel J.
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 17-32
Persistent link: https://www.econbiz.de/10011920045
Saved in:
4
Viewer reactions to online political spoof videos and advertisements
Bal, Anjali S.
;
Campbell, Colin L.
;
Pitt, Leyland F.
- In:
Online consumer behavior : theory and research in …
,
(pp. 185-208)
.
2012
Persistent link: https://www.econbiz.de/10009567794
Saved in:
5
Luxury is what you say : analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning
Oc, Yusuf
;
Plangger, Kirk
;
Sands, Sean
;
Campbell, Colin L.
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1704-1719
Persistent link: https://www.econbiz.de/10014338319
Saved in:
6
Strategies for more effective six-second video advertisements : making the most of 144 frames
Campbell, Colin L.
;
Pearson, Erin
- In:
Journal of advertising research
61
(
2021
)
3
,
pp. 260-275
Persistent link: https://www.econbiz.de/10012656804
Saved in:
7
Exploring the value of shoppable live
advertising
: liveness and shoppability in
advertising
media and future research avenues
Plangger, Kirk
;
Cheng, Zixuan Mia
;
Hao, Jianyu
;
Wang, Yiru
- In:
Journal of advertising research
61
(
2021
)
2
,
pp. 129-132
Persistent link: https://www.econbiz.de/10012642982
Saved in:
8
Navigating the future of influencer
advertising
: consolidating what is known and identifying new research directions : introduction
Rosengren, Sara
;
Campbell, Colin L.
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 505-509
Persistent link: https://www.econbiz.de/10012802319
Saved in:
9
More than meets the eye : the functional components underlying influencer marketing
Campbell, Colin L.
;
Farrell, Justine Rapp
- In:
Business horizons
63
(
2020
)
4
,
pp. 469-479
Persistent link: https://www.econbiz.de/10012287569
Saved in:
10
The challenges native
advertising
poses : exploring potential Federal Trade Commission responses and identifying research needs
Campbell, Colin L.
;
Grimm, Pamela E.
- In:
Journal of public policy & marketing
38
(
2019
)
1
,
pp. 110-123
Persistent link: https://www.econbiz.de/10012534216
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
