//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Campo, Katia"
~person:"Chen, Charlie C."
~person:"Gustafsson, Anders"
~person:"Handayani, Putu Wuri"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Customer satisfaction"
~subject:"E-commerce"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"brand personality"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 14 applied filters
Year of publication
From:
To:
Subject
All
Customer satisfaction
E-commerce
Markenartikel
Mode
Online retailing
brand personality
Consumer behaviour
303
Konsumentenverhalten
292
Beziehungsmarketing
70
Relationship marketing
70
Brand management
61
Markenführung
61
Brand image
43
Markenimage
43
Online-Handel
41
Kundenzufriedenheit
40
Advertising effects
32
Einzelhandel
32
Retail trade
32
Werbewirkung
32
Brand
31
Internet marketing
28
Online-Marketing
28
Dienstleistungsqualität
26
Emotion
26
Service quality
26
Social Web
23
Social web
23
Advertising
21
Werbung
20
Marketing management
19
Marketingmanagement
19
Electronic Commerce
18
Viral marketing
18
Virales Marketing
18
Distribution channel
17
Vertriebsweg
17
Cultural identity
16
Kulturelle Identität
16
Globalization
14
Globalisierung
13
Food retailing
12
more ...
less ...
Online availability
All
Undetermined
58
Free
15
Type of publication
All
Article
98
Book / Working Paper
10
Type of publication (narrower categories)
All
Article in journal
93
Aufsatz in Zeitschrift
93
Arbeitspapier
5
Graue Literatur
5
Non-commercial literature
5
Working Paper
5
Aufsatz im Buch
4
Book section
4
research-article
2
Case study
1
Collection of articles of several authors
1
Conference paper
1
Fallstudie
1
Konferenzbeitrag
1
Sammelwerk
1
more ...
less ...
Language
All
English
107
German
1
Author
All
Campo, Katia
Chen, Charlie C.
Gustafsson, Anders
Handayani, Putu Wuri
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Han, Heesup
63
Choi, Tsan-Ming
52
Ko, Eunju
48
Usman, Osly
43
Huber, Frank
38
Sattler, Henrik
35
Bauer, Hans H.
33
Keller, Kevin Lane
33
Mattila, Anna S.
33
De Chernatony, Leslie
32
Phau, Ian
32
Bruhn, Manfred
29
Esch, Franz-Rudolf
29
Burmann, Christoph
28
Fournier, Susan
27
Dawes, John
26
Baumgarth, Carsten
25
Paul, Justin
25
Bronnenberg, Bart J.
24
Law, Chun Hung Roberts
23
Bang, Nguyen
22
Sarkar, Abhigyan
22
Henninger, Claudia E.
21
Khan, Imran
21
Khare, Arpita
21
Wiedmann, Klaus-Peter
21
Ahlert, Dieter
20
Melewar, T. C.
20
Prentice, Catherine
20
Sreejesh, S.
20
Wong, IpKin Anthony
20
Chintagunta, Pradeep K.
19
Hildebrandt, Lutz
19
Hruschka, Harald
19
Hyun, Sunghyup Sean
19
Meffert, Heribert
19
Walsh, Gianfranco
19
Bilgihan, Anil
18
more ...
less ...
Published in...
All
Journal of retailing and consumer services
14
Journal of business research : JBR
9
Journal of retailing
8
Cogent business & management
6
Journal of promotion management : innovations in planning and applied research
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail & distribution management
3
ERIM report series research in management
2
International journal of hospitality management
2
Journal of electronic commerce research : JECR
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of promotion management : JPM
2
Journal of service research : JSR
2
Journal of the Academy of Marketing Science
2
The service industries journal
2
Cutting edge international research
1
Die Betriebswirtschaft, DBW-Depot
1
E-business : state of the art of ICT based challenges and solutions
1
Handbook of strategic e-business management
1
International journal of business information systems : IJBIS
1
International journal of business performance management
1
International journal of consumer studies
1
International journal of electronic commerce : IJEC
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of Product & Brand Management
1
Journal of advertising
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of hospitality marketing & management
1
Journal of marketing
1
Journal of marketing communications
1
Journal of marketing theory and practice
1
Journal of service research
1
Journal of travel and tourism marketing
1
KUL Working Paper
1
MO
1
Marketing accountability for marketing and non-marketing outcomes
1
more ...
less ...
Source
All
ECONIS (ZBW)
106
Other ZBW resources
2
Showing
51
-
60
of
108
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
51
Balance and sequence in online reviews : the wrap effect
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
2
,
pp. 71-98
Persistent link: https://www.econbiz.de/10009718634
Saved in:
52
A model of online consumer behavior
Laroche, Michel
;
Richard, Marie-Odile
- In:
Handbook of strategic e-business management
,
(pp. 325-346)
.
2014
Persistent link: https://www.econbiz.de/10010233070
Saved in:
53
The influence of culture, emotions, intangibility, and atmospheric cues on online behavior
Mazaheri, Ebrahim
;
Richard, Marie Odile
;
Laroche, Michel
; …
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 253-259
Persistent link: https://www.econbiz.de/10010245282
Saved in:
54
How customers respond to the assistive intent of an E-retailer?
Shobeiri, Saeed
;
Mazaheri, Ebrahim
;
Laroche, Michel
- In:
International journal of retail & distribution management
42
(
2014
)
5
,
pp. 369-389
Persistent link: https://www.econbiz.de/10010384614
Saved in:
55
The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10010370707
Saved in:
56
An integrative approach to understanding customer satisfaction with e-service of online stores
Hung, Shin-yuan
;
Chen, Charlie C.
;
Huang, Ning-hung
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
1
,
pp. 40-57
Persistent link: https://www.econbiz.de/10010348262
Saved in:
57
The effect of frontline employees' personal self-disclosure on consumers' encounter experience
Andersson, Pernille K.
;
Gustafsson, Anders
;
Kristensson, Per
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 40-49
Persistent link: https://www.econbiz.de/10011473141
Saved in:
58
A bigger slice of the multichannel grocery pie : when does consumers' online channel use expand retailers' share of wallet?
Melis, Kristina
;
Campo, Katia
;
Lamey, Lien
;
Breugelmans, Els
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 268-286
Persistent link: https://www.econbiz.de/10011566696
Saved in:
59
Customer responses to channel migration strategies toward the E-channel
Trampe, Debra
;
Konuş, Umut
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 257-270
Persistent link: https://www.econbiz.de/10010470966
Saved in:
60
Virtual atmosphere : the effect of pleasure, arousal, and delight on word-of-mouth
Loureiro, Sandra Maria Correia
;
Ribeiro, Lara
- In:
Journal of promotion management : JPM
20
(
2014
)
4
,
pp. 452-469
Persistent link: https://www.econbiz.de/10010489058
Saved in:
First
Prev
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->