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Will customers adopt last-mile drone delivery services? : an analysis of drone delivery in the emerging market economy

Chen, Charlie C.; Leon, Steven; Ractham, Peter - In: Cogent business & management 9 (2022) 1, pp. 1-18

Drone delivery services are novelty concepts to most people in emerging market economies. To gain competitive advantages, retailers in emerging market need to be proactive in understanding the key factors contributing to the acceptance of last-mile drone delivery services by general users. This...

Persistent link: https://www.econbiz.de/10014429628

Can In-Store Displays Improve Category Sales and Brand Market Share in Online Stores? A Study on the Overall Effectiveness and Differences between Display Types in an Online FMCG C...

Breugelmans, Els - 2009

Our study investigates the overall effects of in-store displays (ISD) on category sales and brand market share in an … shelf tag (in-aisle) displays. Empirical results for 10 categories confirm that online ISD may substantially increase brand … all SKUs of a brand, yet, are placed on border-screen positions on traveling-zone pages without a direct purchase link …

Persistent link: https://www.econbiz.de/10012718364

It's not there, I love it! : how relevance to objective needs of an unavailable item impacts emotions, store image, and behavior

Kowalczyk, Liliana; Breugelmans, Els; Campo, Katia - In: Journal of retailing and consumer services 63 (2021), pp. 1-13

Persistent link: https://www.econbiz.de/10012666035

How do corporate social responsibility (CSR) and innovativeness increase financial gains? : a customer perspective analysis

Ghanbarpour, Tohid; Gustafsson, Anders - In: Journal of business research : JBR 140 (2022), pp. 471-481

Persistent link: https://www.econbiz.de/10013040676

Exploring how mindfulness may enhance perceived value of travel experience

Loureiro, Sandra Maria Correia; Stylos, Nikolaos; … - In: The service industries journal 40 (2020) 11/12, pp. 800-824

Persistent link: https://www.econbiz.de/10012260355

Switching intention from traditional to online groceries using the moderating effect of gender in Indonesia

Handayani, Putu Wuri; Nurahmawati, Rismanti Amalia; … - In: Journal of food products marketing : innovations in … 26 (2020) 6, pp. 425-439

Persistent link: https://www.econbiz.de/10012287140

The impact of hard discounter presence on store satisfaction and store loyalty

Hunneman, Auke; Verhoef, Peter C.; Sloot, Laurens M. - In: Journal of retailing and consumer services 59 (2021), pp. 1-13

Persistent link: https://www.econbiz.de/10012434278

Influence of trust, perceived value, and attitude on customers' repurchase intention for e-grocery

Asti, Wilda Paras; Handayani, Putu Wuri; Azzahro, Fatimah - In: Journal of food products marketing : innovations in … 27 (2021) 3, pp. 157-171

Persistent link: https://www.econbiz.de/10012549612

Going online for groceries : drivers of category-level share of wallet expansion

Campo, Katia; Lamey, Lien; Breugelmans, Els; Melis, Kristina - In: Journal of retailing 97 (2021) 2, pp. 154-172

Persistent link: https://www.econbiz.de/10012648983

Customer feedback metrics for marketing accountability

Haan, Evert de; Verhoef, Peter C.; Wiesel, Thorsten - In: Marketing accountability for marketing and …, (pp. 49-74). 2021

Persistent link: https://www.econbiz.de/10012653774