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Hear is the thing : auditory processing of novel nonword brand names
Carnevale, Marina; Lerman, Dawn; Luna, David - In: Sensory marketing : research on the sensuality of products, (pp. 183-198). 2010
Persistent link: https://www.econbiz.de/10003933282
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Does brand spelling influence memory? : the case of auditorily presented brand names
Luna, David; Carnevale, Marina; Lerman, Dawn - In: Journal of consumer psychology : JCP : the official … 23 (2013) 1, pp. 36-48
Persistent link: https://www.econbiz.de/10009719557
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Brand linguistics : a theory-driven framework for the study of language in branding
Carnevale, Marina; Luna, David; Lerman, Dawn - In: International journal of research in marketing : IJRM ; … 34 (2017) 2, pp. 572-591
Persistent link: https://www.econbiz.de/10011734955
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Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina; Hadi, Rhonda; Luna, David; Pogacar, Ruth - In: Journal of business research : JBR 157 (2023), pp. 1-17
Persistent link: https://www.econbiz.de/10014229559
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Does brand spelling influence memory? The case of auditorily presented brand names
Luna, David; Carnevale, Marina; Lerman, Dawn - In: Journal of consumer psychology : the official journal … 23 (2013) 1, pp. 36-48
Persistent link: https://www.econbiz.de/10010056348