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Carnevale, Marina
Luna, David
51
Czellar, Sandor
49
Peracchio, Laura A.
16
Lerman, Dawn
12
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
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Journal of consumer psychology : the official journal of the Society for Consumer Psychology
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Hear is the thing : auditory processing of novel nonword brand names
Carnevale, Marina
;
Lerman, Dawn
;
Luna, David
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 183-198)
.
2010
Persistent link: https://www.econbiz.de/10003933282
Saved in:
2
Does brand spelling influence memory? : the case of auditorily presented brand names
Luna, David
;
Carnevale, Marina
;
Lerman, Dawn
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
1
,
pp. 36-48
Persistent link: https://www.econbiz.de/10009719557
Saved in:
3
Brand linguistics : a theory-driven framework for the study of language in branding
Carnevale, Marina
;
Luna, David
;
Lerman, Dawn
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 572-591
Persistent link: https://www.econbiz.de/10011734955
Saved in:
4
Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina
;
Hadi, Rhonda
;
Luna, David
;
Pogacar, Ruth
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014229559
Saved in:
5
Does brand spelling influence memory? The case of auditorily presented brand names
Luna, David
;
Carnevale, Marina
;
Lerman, Dawn
- In:
Journal of consumer psychology : the official journal …
23
(
2013
)
1
,
pp. 36-48
Persistent link: https://www.econbiz.de/10010056348
Saved in:
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