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~person:"Chae, Heeju"
~person:"Choi, Tsan-Ming"
~person:"Ghaffar, Abdul"
~person:"Handayani, Putu Wuri"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Melewar, T. C."
~person:"Verhoef, Peter C."
~subject:"Customer satisfaction"
~subject:"Dienstleistungsqualität"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Relationship marketing"
~subject:"Retail trade"
~subject:"brand personality"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
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Customer satisfaction
Dienstleistungsqualität
Konsumentenverhalten
Markenartikel
Mode
Online retailing
Relationship marketing
Retail trade
brand personality
Consumer behaviour
211
Brand management
78
Markenführung
78
Beziehungsmarketing
54
Brand image
51
Markenimage
51
Fashion
46
Brand
41
Kundenzufriedenheit
30
Lieferkette
25
Online-Handel
25
Supply chain
25
Marketing management
24
Marketingmanagement
24
Einzelhandel
23
Social Web
22
Social web
22
Internet marketing
21
Online-Marketing
21
Emotion
19
Cultural identity
15
Kulturelle Identität
15
Service quality
15
Bekleidungsindustrie
14
Clothing industry
14
Luxury goods
14
Luxusgüter
14
Viral marketing
14
Virales Marketing
14
Corporate reputation
13
Firmenimage
13
Globalisierung
13
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Undetermined
142
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239
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7
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Article in journal
Fallstudie
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243
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19
Collection of articles of several authors
13
Sammelwerk
13
Arbeitspapier
10
Working Paper
10
Graue Literatur
6
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4
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English
245
German
1
Author
All
Chae, Heeju
Choi, Tsan-Ming
Ghaffar, Abdul
Handayani, Putu Wuri
Laroche, Michel
Loureiro, Sandra Maria Correia
Melewar, T. C.
Verhoef, Peter C.
Han, Heesup
117
Mattila, Anna S.
98
Phau, Ian
76
Lusk, Jayson L.
75
Gierl, Heribert
74
Khare, Arpita
70
Dwivedi, Yogesh Kumar
65
Grewal, Dhruv
61
Ko, Eunju
61
Nayga, Rodolfo M.
61
Septianto, Felix
61
Jang, Soocheong
58
Paul, Justin
57
Belk, Russell W.
56
Herrmann, Andreas
52
Walsh, Gianfranco
50
Hollebeek, Linda D.
49
Bagozzi, Richard P.
47
Kim, Jungkeun
46
Pelsmacker, Patrick de
46
Diamantopoulos, Adamantios
43
Sharma, Piyush
43
Bang, Nguyen
42
Thaichon, Park
40
Das, Gopal
39
Rajagopal
39
Wiedmann, Klaus-Peter
39
Kim, Seongseop
38
Ko, Yong Jae
38
Vrontis, Demetris
38
Eisend, Martin
37
Park, Jungkun
37
Hyun, Sunghyup Sean
36
Wong, IpKin Anthony
36
Wu, Luorong
36
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Journal of business research : JBR
45
Journal of retailing and consumer services
15
International journal of production economics
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of promotion management : innovations in planning and applied research
7
Journal of retailing
7
Transportation research / E : an international journal
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International journal of production research
5
Journal of promotion management : JPM
5
Cogent business & management
4
European journal of marketing : EJM
4
International journal of hospitality management
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing
4
Journal of the Academy of Marketing Science
4
The journal of brand management : an international journal
4
IEEE transactions on engineering management : EM
3
International journal of consumer studies
3
International journal of retail & distribution management
3
Journal of fashion marketing and management
3
Psychology & marketing
3
Qualitative market research : an international journal
3
The marketing review
3
Corporate reputation review
2
EuroMed journal of business
2
European journal of operational research : EJOR
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of internet marketing and advertising : IJIMA
2
International journal of management reviews : IJMR
2
International marketing review
2
International studies of management and organization
2
Journal of business ethics : JOBE
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of interactive marketing
2
Journal of marketing communications
2
Journal of strategic marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing letters : a journal of research in marketing
2
The journal of product & brand management
2
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ECONIS (ZBW)
246
Showing
1
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10
of
246
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articles prioritized
date (newest first)
date (oldest first)
1
Fast
fashion
brand
extensions : an empirical study of consumer preferences
Choi, Tsan-Ming
;
Liu, Na
;
Liu, Shuk-ching
;
Mak, Joseph
; …
- In:
The journal of brand management : an international journal
17
(
2009/10
)
7
,
pp. 472-487
Persistent link: https://www.econbiz.de/10008652697
Saved in:
2
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
3
Luxury
fashion
brands : factors influencing young female consumers' luxury
fashion
purchasing in Taiwan
Wu, Meng-Shan
;
Chaney, Isabella
;
Chen, Cheng-Hao Steve
; …
- In:
Qualitative market research : an international journal
18
(
2015
)
3
,
pp. 298-319
Persistent link: https://www.econbiz.de/10011305126
Saved in:
4
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
5
Commercializing artistic authenticity via collaborative design
Bai, Yuli
;
Tan, Jeanne
;
Choi, Tsan-Ming
;
Au, Raymond
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
2
,
pp. 243-266
Persistent link: https://www.econbiz.de/10003849954
Saved in:
6
Consumer attitudes towards
brand
extensions of designer-labels and mass-market labels in Hong Kong
Liu, Shuk-ching
;
Choi, Tsan-Ming
- In:
Journal of fashion marketing and management
13
(
2009
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10003904760
Saved in:
7
Individual tourists from the Chinese Mainland to Hong Kong : implications for tourism marketing in
fashion
Liu, Shuk-ching
;
Choi, Tsan-Ming
;
Au, Raymond
;
Hui, …
- In:
Tourism economics : the business and finance of tourism …
17
(
2011
)
6
,
pp. 1287-1309
Persistent link: https://www.econbiz.de/10009506628
Saved in:
8
Customer social participation in the social networking services and its impact upon the customer equity of global
fashion
brands
Chae, Heeju
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
Saved in:
9
Storyscaping in
fashion
brand
using commitment and nostalgia based on ASMR marketing
Chae, Heeju
;
Baek, Minjung
;
Jang, Hyeonju
;
Sung, Sijun
- In:
Journal of business research : JBR
130
(
2021
),
pp. 462-472
Persistent link: https://www.econbiz.de/10012544857
Saved in:
10
An explorative study and comparison between companies’ and customers’ perspectives in the sustainable
fashion
industry
Puspita, Henny
;
Chae, Heeju
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
2
,
pp. 133-145
Persistent link: https://www.econbiz.de/10012500711
Saved in:
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