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~person:"Chae, Heeju"
~person:"Ghaffar, Abdul"
~person:"Handayani, Putu Wuri"
~person:"Ko, Eunju"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Park, Jungkun"
~person:"Pelsmacker, Patrick de"
~subject:"Customer satisfaction"
~subject:"Dienstleistungsqualität"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Retail trade"
~subject:"brand personality"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
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Subject
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Customer satisfaction
Dienstleistungsqualität
Konsumentenverhalten
Markenartikel
Mode
Online retailing
Retail trade
brand personality
Consumer behaviour
253
Brand management
87
Markenführung
87
Brand image
62
Markenimage
62
Beziehungsmarketing
50
Relationship marketing
50
Brand
45
Fashion
39
Internet marketing
37
Online-Marketing
37
Luxury goods
36
Luxusgüter
36
Advertising effects
34
Werbewirkung
34
Social Web
33
Social web
33
Kundenzufriedenheit
31
Advertising
25
Online-Handel
25
Werbung
25
Marketing management
22
Marketingmanagement
22
Viral marketing
21
Virales Marketing
21
Service quality
20
Emotion
19
Cultural identity
14
Einzelhandel
14
Kulturelle Identität
14
Globalisierung
13
Globalization
13
International marketing
13
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Undetermined
161
Free
9
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Article
259
Book / Working Paper
6
Type of publication (narrower categories)
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Article in journal
Fallstudie
Aufsatz in Zeitschrift
265
Aufsatz im Buch
18
Book section
18
Collection of articles of several authors
7
Sammelwerk
7
Conference paper
3
Graue Literatur
3
Konferenzbeitrag
3
Non-commercial literature
3
Arbeitspapier
2
Aufsatzsammlung
2
Working Paper
2
Case study
1
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1
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1
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1
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Language
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English
265
Author
All
Chae, Heeju
Ghaffar, Abdul
Handayani, Putu Wuri
Ko, Eunju
Laroche, Michel
Loureiro, Sandra Maria Correia
Park, Jungkun
Pelsmacker, Patrick de
Han, Heesup
115
Mattila, Anna S.
96
Phau, Ian
76
Lusk, Jayson L.
75
Gierl, Heribert
74
Khare, Arpita
70
Dwivedi, Yogesh Kumar
65
Grewal, Dhruv
61
Nayga, Rodolfo M.
61
Septianto, Felix
60
Jang, Soocheong
58
Paul, Justin
57
Belk, Russell W.
55
Herrmann, Andreas
52
Walsh, Gianfranco
50
Bagozzi, Richard P.
47
Hollebeek, Linda D.
47
Kim, Jungkeun
45
Choi, Tsan-Ming
43
Diamantopoulos, Adamantios
43
Bang, Nguyen
42
Sharma, Piyush
42
Melewar, T. C.
40
Thaichon, Park
40
Das, Gopal
39
Rajagopal
39
Wiedmann, Klaus-Peter
39
Ko, Yong Jae
38
Vrontis, Demetris
38
Eisend, Martin
36
Hyun, Sunghyup Sean
36
Kim, Seongseop
36
Verhoef, Peter C.
36
Dennis, Charles
35
Dens, Nathalie
35
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All
Journal of business research : JBR
59
Journal of retailing and consumer services
30
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
18
International journal of advertising : the quarterly review of marketing communications
11
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the review of marketing communications
6
International marketing review
6
Asia Pacific journal of marketing and logistics
5
International journal of hospitality management
5
Journal of marketing communications
5
Cogent business & management
4
International journal of consumer studies
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of promotion management : JPM
4
Psychology & marketing
4
The journal of brand management : an international journal
4
International journal of retail & distribution management
3
International journal of retail and distribution management
3
Journal of global fashion marketing : JGfM
3
The Cornell hospitality quarterly
3
The service industries journal
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of travel and tourism marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The journal of product & brand management
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
World review of entrepreneurship, management and sustainable development
2
Baltic journal of management
1
Cross-cultural buyer behavior
1
Electronic commerce research
1
EuroMed journal of business
1
European journal of marketing : EJM
1
European management journal
1
International business review : the official journal of the European International Business Academy
1
International journal of arts management
1
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Source
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ECONIS (ZBW)
265
Showing
1
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265
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1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
The effect of luxury brands' sustainable
fashion
marketing types on authenticity,
brand
attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
3
Consumer experiences of virtual reality : insights from VR luxury
brand
fashion
shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
4
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
5
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
6
Staging luxury experiences for understanding sustainable
fashion
consumption : a balance theory application
Han, Jinghe
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
74
(
2017
),
pp. 162-167
Persistent link: https://www.econbiz.de/10011675566
Saved in:
7
A passion for
fashion
: the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia
;
Costa, Inês
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
Saved in:
8
Perceptions, attitudes, and behaviors toward sustainable
fashion
: application of Q and Q-R methodologies
Song, Sanga
;
Ko, Eunju
- In:
International journal of consumer studies
41
(
2017
)
3
,
pp. 264-273
Persistent link: https://www.econbiz.de/10011708064
Saved in:
9
Customer social participation in the social networking services and its impact upon the customer equity of global
fashion
brands
Chae, Heeju
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
Saved in:
10
Fashion
's role in visualizing physical and psychological transformations in movies
Choi, Hyeonyoung
;
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
67
(
2014
)
1
,
pp. 2911-2918
Persistent link: https://www.econbiz.de/10010235280
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