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~person:"Chae, Heeju"
~person:"Ghaffar, Abdul"
~person:"Handayani, Putu Wuri"
~person:"Pelsmacker, Patrick de"
~subject:"Customer satisfaction"
~subject:"Dienstleistungsqualität"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Retail trade"
~subject:"brand personality"
~type_genre:"Article in journal"
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Customer satisfaction
Dienstleistungsqualität
Internet marketing
Konsumentenverhalten
Markenartikel
Mode
Online retailing
Retail trade
brand personality
Consumer behaviour
60
Advertising effects
23
Werbewirkung
23
Brand management
19
Markenführung
19
Advertising
15
Werbung
15
Brand image
12
Markenimage
12
Online-Marketing
11
Product Placement
10
Product placement
10
Social Web
9
Social web
9
Brand
8
Viral marketing
8
Virales Marketing
8
Belgien
7
Belgium
7
Online-Handel
7
Indonesia
6
Indonesien
6
Beziehungsmarketing
5
Brand placement
5
Kundenzufriedenheit
5
Relationship marketing
5
Children
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E-commerce
4
Electronic Commerce
4
Fashion
4
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4
Persuasion knowledge
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Undetermined
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Article
62
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Article in journal
Aufsatz in Zeitschrift
63
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8
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8
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2
Conference paper
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Language
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English
63
Author
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Chae, Heeju
Ghaffar, Abdul
Handayani, Putu Wuri
Pelsmacker, Patrick de
Han, Heesup
114
Mattila, Anna S.
96
Phau, Ian
76
Lusk, Jayson L.
75
Gierl, Heribert
74
Khare, Arpita
70
Dwivedi, Yogesh Kumar
65
Loureiro, Sandra Maria Correia
62
Grewal, Dhruv
61
Nayga, Rodolfo M.
61
Septianto, Felix
60
Ko, Eunju
59
Jang, Soocheong
58
Paul, Justin
57
Belk, Russell W.
55
Herrmann, Andreas
52
Walsh, Gianfranco
50
Laroche, Michel
49
Bagozzi, Richard P.
47
Hollebeek, Linda D.
47
Kim, Jungkeun
45
Diamantopoulos, Adamantios
43
Choi, Tsan-Ming
42
Sharma, Piyush
42
Bang, Nguyen
41
Thaichon, Park
40
Das, Gopal
39
Rajagopal
39
Wiedmann, Klaus-Peter
39
Ko, Yong Jae
38
Melewar, T. C.
38
Vrontis, Demetris
38
Park, Jungkun
37
Eisend, Martin
36
Hyun, Sunghyup Sean
36
Kim, Seongseop
36
Rahman, Zillur
36
Verhoef, Peter C.
36
Dens, Nathalie
35
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International journal of advertising : the quarterly review of marketing communications
7
Journal of business research : JBR
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of electronic commerce research : JECR
4
Cogent business & management
3
Journal of marketing communications
3
The journal of brand management : an international journal
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International marketing review
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JOBE
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Electronic commerce research
1
European journal of marketing : EJM
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of business information systems : IJBIS
1
International journal of electronic commerce : IJEC
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising
1
Journal of business and psychology
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer studies and home economics
1
Journal of global fashion marketing : JGfM
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
Journal of service management
1
Marketing letters : a journal of research in marketing
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
63
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63
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1
Customer social participation in the social networking services and its impact upon the customer equity of global
fashion
brands
Chae, Heeju
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
Saved in:
2
Storyscaping in
fashion
brand
using commitment and nostalgia based on ASMR marketing
Chae, Heeju
;
Baek, Minjung
;
Jang, Hyeonju
;
Sung, Sijun
- In:
Journal of business research : JBR
130
(
2021
),
pp. 462-472
Persistent link: https://www.econbiz.de/10012544857
Saved in:
3
An explorative study and comparison between companies’ and customers’ perspectives in the sustainable
fashion
industry
Puspita, Henny
;
Chae, Heeju
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
2
,
pp. 133-145
Persistent link: https://www.econbiz.de/10012500711
Saved in:
4
The influence of augmented reality on e-commerce : a case study on
fashion
and beauty products
Gabriel, Adelya
;
Ajriya, Alina Dhifan
;
Fahmi, Cut Zahra …
- In:
Cogent business & management
10
(
2023
)
2
,
pp. 1-20
implementing AR on beauty and
fashion
products on the intention to continue using AR and shopping in e-commerce. The design of this …
Persistent link: https://www.econbiz.de/10014504942
Saved in:
5
Does poor fit always lead to negative evaluations? : extension advertising and perceived
brand
quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
6
Do I know you? : how
brand
familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
7
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
8
Better together? : harnessing the power of
brand
placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
9
How reading in a foreign versus native language moderates the impact of repetition-induced
brand
placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
10
Influencer-driven loyalty : understanding the mediating role of customer
brand
engagement in the relationship between social media influencers and
brand
loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
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