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Connecting the dots between CSR and brand loyalty : the mediating role of brand experience and brand trust
Khan, Imran; Fatma, Mobin - In: International journal of business excellence 17 (2019) 4, pp. 439-455
Persistent link: https://www.econbiz.de/10012052315
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The role of customer brand engagement and brand experience in online banking
Khan, Imran; Rahman, Zillur; Fatma, Mobin - In: The international journal of bank marketing : IJBM 34 (2016) 7, pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
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How does corporate association influence consumer brand loyalty? : mediating role of brand identification
Fatma, Mobin; Khan, Imran; Rahman, Zillur - In: The journal of product & brand management 25 (2016) 7, pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
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The concept of online corporate brand experience : an empirical assessment
Khan, Imran; Rahman, Zillur; Ratma, Mobin - In: Marketing intelligence & planning 34 (2016) 5, pp. 711-730
Persistent link: https://www.econbiz.de/10011534943
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Measurement and impact of customer experience in banking sector
Chahal, Hardeep; Dutta, Kamani - In: Decision 42 (2015) 1, pp. 57-70
Persistent link: https://www.econbiz.de/10010517230
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How trust moderates social media engagement and brand equity
Chahal, Hardeep; Rani, Anu - In: Journal of research in interactive marketing : … 11 (2017) 3, pp. 312-335
Persistent link: https://www.econbiz.de/10011779170
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Role of customer retention equity in creating and developing brand value
Chahal, Hardeep; Bala, Renu - In: Journal of relationship marketing : innovations & … 16 (2017) 2, pp. 119-142
Persistent link: https://www.econbiz.de/10011820571
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Antecedents and outcomes of brand experience : an empirical study
Khan, Imran; Fatma, Mobin - In: The journal of brand management : an international journal 24 (2017) 5, pp. 439-452
Persistent link: https://www.econbiz.de/10011799037
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Confirmatory study on brand equity and brand loyalty : a special look at the impact of attitudinal and behavioural loyalty
Chahal, Hardeep; Bala, Madhu - In: Vision : the journal of business perspective 14 (2010) 1/2, pp. 1-12
Persistent link: https://www.econbiz.de/10008647362
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Conceptualising and measuring experiential health-care services : role of consumer involvement
Chahal, Hardeep; Dutta, Kamani; Rani, Asha - In: International journal of pharmaceutical and healthcare … 16 (2022) 4, pp. 579-605
Persistent link: https://www.econbiz.de/10014336852