Narrow search
Showing 1 - 10 of 335
Cover Image
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad; Han, Heesup - In: Journal of retailing and consumer services 74 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Cover Image
Image congruity as a tool for traveler retention : a comparative analysis on South Korean full-service and low-cost airlines
Han, Heesup; Koo, Bonhak; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 37 (2020) 3, pp. 347-360
Persistent link: https://www.econbiz.de/10012289336
Cover Image
Neue Dimensionen für die Markenführung : Management von Modemarken in virtuellen Welten
Huber, Frank; Regier, Stefanie; Schikofsky, Jan - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003816977
Cover Image
"Mit (Produkt-)piraten auf Kaperfahrt?" : konsumentenspezifische Einflussfaktoren auf die Kaufabsicht von gefälschter Markenkleidung
Huber, Frank; Meyer, Frederik; Zimmermann, Julia; … - 2010
Persistent link: https://www.econbiz.de/10003952749
Cover Image
Die Erfassung der Markentreue im Automobilmarkt mit loglinearen Modellen
Bauer, Hans H. - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 23 (1994) 9, pp. 434-439
Persistent link: https://www.econbiz.de/10001169698
Cover Image
Brand love in progress : the interdependence of brand love antecedents in consideration of relationship duration
Huber, Frank; Meyer, Frederik; Schmid, David Alexander - In: The journal of product & brand management 24 (2015) 6, pp. 567-579
Persistent link: https://www.econbiz.de/10011481809
Cover Image
A model of brand prestige formation in the casino industry
Hwang, Jinsoo; Han, Heesup - In: Journal of travel and tourism marketing 33 (2016) 7/9, pp. 1106-1123
Persistent link: https://www.econbiz.de/10011627469
Cover Image
Drivers of brand loyalty in the chain coffee shop industry
Han, Heesup; Nguyen, Hong Ngoc; Song, Hak-jun; Chua, Bee-Lia - In: International journal of hospitality management 72 (2018), pp. 86-97
Persistent link: https://www.econbiz.de/10011872763
Cover Image
The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands
Huber, Frank; Eisele, Anita; Meyer, Frederik - In: Psychology & marketing 35 (2018) 1, pp. 47-63
Persistent link: https://www.econbiz.de/10011970171
Cover Image
A strategy for the development of the private country club : focusing on brand prestige
Hwang, Jinsoo; Han, Heesup; Choo, Seung-woo - In: International journal of contemporary hospitality management 27 (2015) 8, pp. 1927-1948
Persistent link: https://www.econbiz.de/10011447609