//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Chaloupka, Frank J."
~person:"Han, Heesup"
~person:"Janssen, Maarten C. W."
~person:"Pelsmacker, Patrick de"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
231
Consumer behaviour
230
Customer satisfaction
56
Kundenzufriedenheit
56
Youth
56
Jugendliche
55
Beziehungsmarketing
44
Relationship marketing
44
Suchtheorie
43
Search theory
42
Hotel industry
39
Hotellerie
39
Brand management
37
Markenführung
37
USA
33
Dienstleistungsqualität
32
Service quality
32
United States
32
Rauchen
31
Smoking
31
Brand image
30
Markenimage
30
Informationskosten
27
Advertising effects
26
Information costs
26
Werbewirkung
26
Emotion
25
Holiday behaviour
25
Urlaubsverhalten
25
Preismanagement
21
Pricing strategy
21
Theorie
21
Advertising
20
Theory
20
Werbung
20
Brand
17
Markenartikel
17
Preis
17
Price
17
Cigarette
16
more ...
less ...
Online availability
All
Undetermined
121
Free
67
Type of publication
All
Article
201
Book / Working Paper
90
Type of publication (narrower categories)
All
Article in journal
191
Aufsatz in Zeitschrift
191
Working Paper
55
Arbeitspapier
54
Graue Literatur
48
Non-commercial literature
48
Aufsatz im Buch
10
Book section
10
Conference paper
2
Konferenzbeitrag
2
Aufsatzsammlung
1
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Sammelwerk
1
more ...
less ...
Language
All
English
290
Undetermined
1
Author
All
Chaloupka, Frank J.
Han, Heesup
Janssen, Maarten C. W.
Pelsmacker, Patrick de
Belk, Russell W.
113
Huber, Frank
102
Grunert, Klaus G.
100
Mattila, Anna S.
97
Bauer, Hans H.
90
Phau, Ian
88
Sutter, Matthias
87
Lusk, Jayson L.
85
Gierl, Heribert
83
Wiedmann, Klaus-Peter
82
Herrmann, Andreas
81
Sheth, Jagdish N.
79
Usman, Osly
77
Grossman, Michael
75
Grewal, Dhruv
73
Foxall, Gordon R.
72
Khare, Arpita
71
Dwivedi, Yogesh Kumar
69
Ko, Eunju
69
Bagozzi, Richard P.
67
Loureiro, Sandra Maria Correia
67
Nayga, Rodolfo M.
67
Septianto, Felix
67
Stavins, Joanna
66
Wansink, Brian
66
Paul, Justin
65
Agarwal, Sumit
64
Chintagunta, Pradeep K.
62
Jang, Soocheong
59
Verhoef, Peter C.
58
Choi, Tsan-Ming
57
Laroche, Michel
57
Rajagopal
55
Thøgersen, John
55
Walsh, Gianfranco
55
Warlop, Luk
54
more ...
less ...
Institution
All
National Bureau of Economic Research
13
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Published in...
All
Journal of travel and tourism marketing
38
International journal of hospitality management
34
Discussion paper / Tinbergen Institute
17
NBER Working Paper
16
Working paper / National Bureau of Economic Research, Inc.
15
NBER working paper series
13
International journal of contemporary hospitality management
12
Working papers / Department of Economics, University of Vienna
8
Journal of hospitality marketing & management
7
International journal of advertising : the quarterly review of marketing communications
6
International journal of industrial organization
6
Tourism management : research, policies, practice
6
Journal of electronic commerce research : JECR
4
Discussion papers / CEPR
3
Journal of business research : JBR
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing communications
3
Journal of retailing and consumer services
3
Journal of vacation marketing
3
The journal of brand management : an international journal
3
Tourism and hospitality research : the surrey quarterly review
3
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Discussion paper / Centre for Economic Policy Research
2
Eastern economic journal
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International marketing review
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JOBE
2
Journal of health economics
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Southern economic journal
2
Tourism management perspectives : TMP
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
American economic journal
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Barcelona GSE working paper series : working paper
1
Basic research program working papers / Series: Economics / National Research University, Higher School of Economics
1
CESifo Working Paper
1
more ...
less ...
Source
All
ECONIS (ZBW)
289
EconStor
1
RePEc
1
Showing
1
-
10
of
291
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Building value co-creation with social media marketing,
brand
trust, and
brand
loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
2
Image congruity as a tool for traveler retention : a comparative analysis on South Korean full-service and low-cost airlines
Han, Heesup
;
Koo, Bonhak
;
Hyun, Sunghyup Sean
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 347-360
Persistent link: https://www.econbiz.de/10012289336
Saved in:
3
A model of
brand
prestige formation in the casino industry
Hwang, Jinsoo
;
Han, Heesup
- In:
Journal of travel and tourism marketing
33
(
2016
)
7/9
,
pp. 1106-1123
Persistent link: https://www.econbiz.de/10011627469
Saved in:
4
Does poor fit always lead to negative evaluations? : extension advertising and perceived
brand
quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
5
Do I know you? : how
brand
familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
6
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
7
Better together? : harnessing the power of
brand
placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
8
Drivers of
brand
loyalty in the chain coffee shop industry
Han, Heesup
;
Nguyen, Hong Ngoc
;
Song, Hak-jun
;
Chua, Bee-Lia
- In:
International journal of hospitality management
72
(
2018
),
pp. 86-97
Persistent link: https://www.econbiz.de/10011872763
Saved in:
9
How reading in a foreign versus native language moderates the impact of repetition-induced
brand
placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
10
A strategy for the development of the private country club : focusing on
brand
prestige
Hwang, Jinsoo
;
Han, Heesup
;
Choo, Seung-woo
- In:
International journal of contemporary hospitality management
27
(
2015
)
8
,
pp. 1927-1948
Persistent link: https://www.econbiz.de/10011447609
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->