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Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad; Han, Heesup - In: Journal of retailing and consumer services 74 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
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Image congruity as a tool for traveler retention : a comparative analysis on South Korean full-service and low-cost airlines
Han, Heesup; Koo, Bonhak; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 37 (2020) 3, pp. 347-360
Persistent link: https://www.econbiz.de/10012289336
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A model of brand prestige formation in the casino industry
Hwang, Jinsoo; Han, Heesup - In: Journal of travel and tourism marketing 33 (2016) 7/9, pp. 1106-1123
Persistent link: https://www.econbiz.de/10011627469
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Drivers of brand loyalty in the chain coffee shop industry
Han, Heesup; Nguyen, Hong Ngoc; Song, Hak-jun; Chua, Bee-Lia - In: International journal of hospitality management 72 (2018), pp. 86-97
Persistent link: https://www.econbiz.de/10011872763
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A strategy for the development of the private country club : focusing on brand prestige
Hwang, Jinsoo; Han, Heesup; Choo, Seung-woo - In: International journal of contemporary hospitality management 27 (2015) 8, pp. 1927-1948
Persistent link: https://www.econbiz.de/10011447609
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The Influences of Advertising Endorser, Brand Image, Brand Equity, Price Promotion, on Purchase Intention
Usman, Osly - 2020
effect of advertising, brand image, price promotion, but there is no positive effect of brand equity on purchase intentions …
Persistent link: https://www.econbiz.de/10012845197
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The Effect of Brand Ambassador, Brand Image, Product Quality, and Price on Purchase Decisions Samsung Smartphones
Hafilah, Endah - 2019
The study aims to examine 1. Effect of Brand Ambassador of the Purchase Decision, 2. Effect of Brand Image on Purchase … Decision, 3. Product Quality Impact on Purchase Decisions, 4. Influence of Price to Purchase Decision, 5. Effect of Brand … Ambassador, Brand Image, Quality Products, and the price of the Samsung smartphone buying decision. The purpose of this study was …
Persistent link: https://www.econbiz.de/10012895185
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Effect Celebrity Endorser, Social Media, Advertising, Content YouTube and Brand Awareness to Buy Consumer Interest
Ramadhanti, Evie - 2019
. Effect Against Buy Consumer Interests, 5. Effect of brand Awareness To Buy Consumer Interests, 6. Influence of Celebrity … Endorser, Social Media, Advertising, Content and brand Awareness Against Youtube Buy Consumer Interests. The purpose of this … Brand Awareness. This research was conducted in Indonesia precisely in Jakarta, Bogor, Depok, Tangerang, and Bekasi with …
Persistent link: https://www.econbiz.de/10012895191
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Influence of Promotion Through Social Media Instagram, Brand Awareness, Brand Equity, Brand Loyalty to Purchasing Decisions
Dayanti, Is - 2019
decisions, 2. Relationship of brand awareness to purchasing decisions, 3. Relationship of brand equity to purchasing decisions …, 3. Effect of brand loyalty on purchasing decisions, 4. Influence of relationships promotion through Instagram social … media, brand awareness, brand equity, brand loyalty to purchasing decisions. The purpose of this study is to obtain …
Persistent link: https://www.econbiz.de/10012895526
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Influence of Promotion Through Social Media Instagram, Brand Awareness, Brand Equity, Brand Loyalty to Purchasing Decisions
Apriyani, Hanny - 2019
decisions, 2. Relationship of brand awareness to purchasing decisions, 3. Relationship of brand equity to purchasing decisions …, 3. Effect of brand loyalty on purchasing decisions, 4. Influence of relationships promotion through Instagram social … media, brand awareness, brand equity, brand loyalty to purchasing decisions. The purpose of this study is to obtain …
Persistent link: https://www.econbiz.de/10012895665