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~person:"Chang, Chingching"
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Chang, Chingching
Han, Heesup
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Belk, Russell W.
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107
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106
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Grunert, Klaus G.
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Journal of advertising : official publication of the American Academy of Advertising
3
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ECONIS (ZBW)
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The role of ad-evoked consumption visions in predicting
brand
attitudes : a relevancy principle model
Chang, Chingching
- In:
Psychology & marketing
29
(
2012
)
12
,
pp. 956-967
Persistent link: https://www.econbiz.de/10009691212
Saved in:
2
Making unique choices or being like others : how priming self-concepts influences advertising effectiveness
Chang, Chingching
- In:
Psychology & marketing
27
(
2010
)
4
,
pp. 399-415
Persistent link: https://www.econbiz.de/10003963759
Saved in:
3
How branded videos can inspire consumers and benefit brands : implications for consumers' subjective well-being
Chang, Chingching
- In:
Journal of advertising
49
(
2020
)
5
,
pp. 613-632
Persistent link: https://www.econbiz.de/10012424352
Saved in:
4
Effectiveness of promotional premiums : the moderating role of affective state in different contexts
Chang, Chingching
- In:
Psychology & marketing
26
(
2009
)
2
,
pp. 175-194
Persistent link: https://www.econbiz.de/10003812268
Saved in:
5
The effect of the number of product subcategories on perceived variety and shopping experience in an online store
Chang, Chingching
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
3
,
pp. 159-168
Persistent link: https://www.econbiz.de/10009259481
Saved in:
6
Feeling ambivalent about going green : implications for green advertising processing
Chang, Chingching
- In:
Journal of advertising : official publication of the …
40
(
2011
)
4
,
pp. 19-31
Persistent link: https://www.econbiz.de/10009491980
Saved in:
7
When new commercials do not meet expectations
Chang, Chingching
- In:
Journal of advertising : official publication of the …
43
(
2014
)
4
,
pp. 359-370
Persistent link: https://www.econbiz.de/10010469996
Saved in:
8
Message framing and interpersonal orientation at cultural and individual levels : involvement as a moderator
Chang, Chingching
- In:
International journal of advertising : the quarterly …
29
(
2010
)
5
,
pp. 765-794
Persistent link: https://www.econbiz.de/10008758523
Saved in:
9
Is that website for me? : website-self-congruency effects triggered by visual designs
Chang, Chingching
- In:
International journal of advertising : the quarterly …
31
(
2012
)
4
,
pp. 835-860
Persistent link: https://www.econbiz.de/10009674961
Saved in:
10
How morality judgments influence humor perceptions of prankvertising
Chang, Chingching
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 246-271
Persistent link: https://www.econbiz.de/10012498540
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