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Brands in higher education challenges and potential strategies

Chapleo, Chris - In: International studies of management and organization 45 (2015) 2, pp. 150-163

Persistent link: https://www.econbiz.de/10011286435

Brand "infrastructure" in nonprofit organizations : challenges to successful brand building?

Chapleo, Chris - In: Journal of marketing communications 21 (2015) 3, pp. 199-209

Persistent link: https://www.econbiz.de/10011376488

The role of internal branding in nonprofit brand management : an empirical investigation

Liu, Gordon; Chapleo, Chris; Ko, Wai Wai; Ngugi, Isaac K. - In: Nonprofit and voluntary sector quarterly 44 (2015) 2, pp. 319-339

Persistent link: https://www.econbiz.de/10010519070

Challenges in delivering brand promise, focusing on municipal healthcare organisations

Hytti, Ulla; Kuoppakangas, Päivikki; Suomi, Kati; … - In: International journal of public sector management : IJPSM 28 (2015) 3, pp. 254-272

Persistent link: https://www.econbiz.de/10011474269

A brand within a brand : an integrated understanding of internal brand management and brand architecture in the public sector

Leijerholt, Ulrika; Chapleo, Chris; O'Sullivan, Helen - In: The journal of brand management : an international journal 26 (2019) 3, pp. 277-290

Persistent link: https://www.econbiz.de/10012060071

How and when socially entrepreneurial nonprofit organizations benefit from adopting social alliance management routines to manage social alliances?

Liu, Gordon; Ko, Wai Wai; Chapleo, Chris - In: Journal of business ethics : JOBE 151 (2018) 2, pp. 497-516

Persistent link: https://www.econbiz.de/10011910885

Managing employee attention and internal branding

Liu, Gordon; Ko, Wai Wai; Chapleo, Chris - In: Journal of business research : JBR 79 (2017), pp. 1-11

Persistent link: https://www.econbiz.de/10011745099

Challenges in delivering brand promise – focusing on municipal healthcare organisations

Hytti, Ulla; Kuoppakangas, Päivikki; Suomi, Kati; … - In: International Journal of Public Sector Management 28 (2015) 3, pp. 254-272

Purpose – The purpose of this paper is to investigate how healthcare professionals understand a new organisational brand and examine the ideas discussed in relation to it within healthcare organisations. Design/methodology/approach – The research is based on a discursive approach that...

Persistent link: https://www.econbiz.de/10014799917