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Connecting or disconnecting : luxury branding on social media and affluent Chinese female consumers' interpretations
Chen, Huan; Wang, Ye - In: The journal of brand management : an international journal 24 (2017) 6, pp. 562-574
Persistent link: https://www.econbiz.de/10011771418
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Informing, reinforcing, and referencing : Chinese male consumers' interpretation of luxury advertising and luxury brands' presence on Chinese social media
Chen, Huan; Wang, Ye; Qiao, Fei - In: Journal of global marketing 34 (2021) 1, pp. 38-55
Persistent link: https://www.econbiz.de/10012483620
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College-aged young consumers' perceptions of social media marketing : the story of Instagram
Chen, Huan - In: Journal of current issues and research in advertising 39 (2018) 1, pp. 22-36
Persistent link: https://www.econbiz.de/10012242888
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College-aged young consumers interpretations of product placement in social games
Chen, Huan; Deterding, Audrey - In: Young consumers : insight and ideas for responsible … 14 (2013) 1, pp. 41-51
Persistent link: https://www.econbiz.de/10009742864
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College-aged young consumers' interpretation of Twitter and marketing information on Twitter
Chen, Huan - In: Young consumers : insight and ideas for responsible … 16 (2015) 2, pp. 208-221
Persistent link: https://www.econbiz.de/10011382834
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How endorser-product congruity and self-expressiveness affect Instagram micro-celebrities' native advertising effectiveness
Lee, Susanna S.; Chen, Huan; Lee, Yu-Hao - In: The journal of product & brand management 31 (2022) 1, pp. 149-162
Persistent link: https://www.econbiz.de/10012798141
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Consumer response to virtual CSR experiences
Lee, Yoon-Joo; Zhao, Wen; Chen, Huan - In: Journal of current issues and research in advertising 42 (2021) 1, pp. 102-122
Persistent link: https://www.econbiz.de/10012483556