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An empirical investigation of the "dynamic McFadden" model of purchase timing and brand choice : implications for market structure

Chintagunta, Pradeep K. - In: Journal of business & economic statistics : JBES ; a … 16 (1998) 1, pp. 2-12

Persistent link: https://www.econbiz.de/10001231060

Targeting Mr. or Mrs. Smith : modeling and leveraging intrahousehold heterogeneity in brand choice behavior

Bruno, Hernan A.; Cebollada, Javier; Chintagunta, Pradeep K. - In: Marketing science : the marketing journal of the … 37 (2018) 4, pp. 631-648

Persistent link: https://www.econbiz.de/10011916601

Store brands : who buys them and what happens to retail prices when they are introduced?

Bonfrer, André; Chintagunta, Pradeep K. - In: Review of industrial organization : RIO 24 (2004) 2, pp. 195-218

Persistent link: https://www.econbiz.de/10002140611

Estimating an Sku-Level Brand Choice Model Combining Household Panel Data and Store Data

Chintagunta, Pradeep K.; Dubé, Jean-Pierre - 2008

The extant literature using household scanner data to estimate consumer choice models has identified two key sources of bias in estimated mean responses to marketing variables. Omitted heterogeneity may bias mean responses towards zero. At the same time, omitted time-varying characteristics of...

Persistent link: https://www.econbiz.de/10014029864

Point-of-Sale Marketing Mix and Brand Performance - The Moderating Role of Retail Format and Brand Type

Jindal, Pranav; Zhu, Ting; Chintagunta, Pradeep K.; … - 2018

In this paper, we study the role of point-of-sale (POS) marketing mix variables in explaining variation in brand shares … retailer and the manufacturer. Together, this implies that POS variables may influence brand shares very differently in … different retail formats and for different brand types, which has important implications for retailers and manufacturers. We use …

Persistent link: https://www.econbiz.de/10014131520

Geography as Branding : Descriptive Evidence from Taobao

Chintagunta, Pradeep K.; Chu, Junhong - 2021

The geographic associations of brands and branding have been well demonstrated in the country-of-origin (COO) effect literature in that a product’s COO has a branding effect and consumers have preferences for goods from specific countries. The aggregation of these preferences can lead to...

Persistent link: https://www.econbiz.de/10013250262