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It's not all relative : the effects of mental and physical positioning of comparative prices on absolute versus relative discount assessment
Choi, Pilsik; Coulter, Keith S. - In: Journal of retailing 88 (2012) 4, pp. 512-527
Persistent link: https://www.econbiz.de/10009707153
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Comma N' cents in pricing : the effects of auditory representation encoding on price magnitude perceptions
Coulter, Keith S.; Choi, Pilsik; Monroe, Kent B. - In: Journal of consumer psychology : JCP : the official … 22 (2012) 3, pp. 395-407
Persistent link: https://www.econbiz.de/10009580751
Cover Image
Comma N' cents in pricing: The effects of auditory representation encoding on price magnitude perceptions
Coulter, Keith S.; Choi, Pilsik; Monroe, Kent B. - In: Journal of consumer psychology : the official journal … 22 (2012) 3, pp. 395-408
Persistent link: https://www.econbiz.de/10009988704
Cover Image
It's Not All Relative: The Effects of Mental and Physical Positioning of Comparative Prices on Absolute versus Relative Discount Assessment
Choi, Pilsik; Coulter, Keith S. - In: Journal of retailing 88 (2012) 4, pp. 512-527
Persistent link: https://www.econbiz.de/10010050230